Senior Martech Architect for AI-Driven Personalisation

Merkle Nederland; Rotterdam; On-site; EUR 100,000 - 140,000; Full time

Job summary

Merkle Nederland is seeking a Senior Martech Consultant to define the technical direction for personalisation and customer experience transformations. You will translate ambitious goals into concrete architectures, lead vendor evaluation, and design phased roadmaps across marketing, sales, and service.

With 7+ years in Martech or related fields, you will guide senior IT stakeholders, embed AI capabilities into the architecture, and deliver high-level delivery strategies.

Qualifications

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting.
• Experience with leading architecture, roadmaps, and implementation approaches.
• Experience with vendor selection, roadmapping, and implementation planning.
• Strong understanding of data, identity, orchestration, and integration concepts.

Responsibilities

• Assess existing Martech platforms, integrations, and architectural constraints.
• Design future-state technical and solution architectures that drive new capabilities.
• Translate strategic use cases into platform, vendor, and capability implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation and selection with clear trade-offs and recommendations.
• Define implementation roadmaps and high-level delivery approaches.
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders.
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap.
• Clearly communicate architectural decisions and their impact to senior stakeholders.

Skills

Martech

CX

Digital architecture

Vendor evaluation

Roadmapping

Stakeholder management

Consulting mindset

Communication

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Braze

Data Cloud

Job description

Merkle Nederland is seeking a Senior Martech Consultant to define the technical direction for personalisation and customer experience transformations. You will translate ambitious goals into concrete architectures, lead vendor evaluation, and design phased roadmaps across marketing, sales, and service.

With 7+ years in Martech or related fields, you will guide senior IT stakeholders, embed AI capabilities into the architecture, and deliver high-level delivery strategies.