Senior Martech Architect — AI-Driven Personalization

Merkle Nederland; Amsterdam; On-site; EUR 117,000 - 143,000; Full time

Job summary

Merkle Nederland, part of Merkle, a dentsu company, seeks a Senior Martech Solution Consultant to define the technical direction for large-scale personalization and customer experience transformations. You translate ambitions into architectures, roadmaps, and pragmatic delivery approaches across marketing, sales, and service.

Lead vendor evaluations, design future-state architectures, and guide senior stakeholders through complex multi-site enterprise environments, embedding AI into the roadmap

Qualifications

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting.
• Strong experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Data Cloud, Customer 360; Adobe Experience Platform, Journey Optimizer, Analytics; Braze or comparable engagement platforms.
• Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches.
• Experience with vendor selection, road mapping, and implementation planning.
• Strong understanding of data, identity, orchestration, and integration concepts.
• Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models.
• Experience guiding clients through complex architecture and transformation decisions.
• Trusted advisor to senior IT stakeholders, architects, and business leaders.
• Comfortable operating in complex, multi-stakeholder enterprise environments.
• Able to clearly explain architectural decisions and consequences to non-technical audiences.
• Structured, pragmatic, and outcome-driven, with a strong consulting mindset.

Responsibilities

• Assess existing Martech platforms, integrations, and architectural constraints.
• Design future-state technical and solution architectures that drive new capabilities.
• Translate strategic use cases into platform, vendor, and capability implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation and selection with clear trade-offs and recommendations.
• Define implementation roadmaps and high-level delivery approaches.
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders.
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap.
• Clearly communicate architectural decisions and their impact to senior stakeholders.

Skills

Martech strategy

Enterprise architecture

Vendor evaluation

Data integration concepts

Stakeholder influence

Platform-agnostic mindset

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Customer 360

Adobe Experience Platform

Adobe Journey Optimizer

Adobe Analytics

Braze

Job description

Merkle Nederland, part of Merkle, a dentsu company, seeks a Senior Martech Solution Consultant to define the technical direction for large-scale personalization and customer experience transformations. You translate ambitions into architectures, roadmaps, and pragmatic delivery approaches across marketing, sales, and service.

Lead vendor evaluations, design future-state architectures, and guide senior stakeholders through complex multi-site enterprise environments, embedding AI into the roadmap