Marketing & Communication Executive

Hyatt Hotels Corporation; Amsterdam; On-site; EUR 42,000 - 54,000; Full time

Benefits offered by this job

Free Hyatt nights

F&B discounts 20%

Travel allowance

Laundry service

Birthday leave

Headspace access

Job summary

Hyatt Regency Amsterdam is seeking a Marketing / Social Media specialist to develop and schedule posts across platforms, create content reflecting the hotel’s personality, and coordinate photo shoots. You’ll write engaging captions, monitor engagement, and respond to guest inquiries to support the guest experience.

You will collaborate on influencer outreach, partnerships, and brand campaigns, ensuring consistency with Hyatt brand guidelines and local campaigns.

Qualifications

• A degree or certification in Hospitality or Business Administration or similar.
• At least 1-2 years’ experience in a marketing role.
• Experience in the hospitality industry is an advantage.
• Experience with Canva and InDesign.

Responsibilities

• Developing and scheduling regular posts across platforms (Instagram, LinkedIn, etc.).
• Creating or obtaining visually appealing content reflecting the hotel’s personality, design, events, and guest experience.
• Organizing and coordinating photo shooting for the hotel and outlets
• Writing engaging captions and using branded hashtags across all Social medias.
• Monitoring comments, messages, and tags.
• Responding promptly to guest inquiries, feedback, or mentions.
• Managing user-generated content with permission
• Ensuring visual and tonal alignment with brand guidelines.
• Adapting global brand campaigns to the local audience or property tone.
• Designing social media campaigns to fit the commercial initiatives.
• Supporting hotel events or activations with real-time posting and behind-the-scenes content.
• Launching contests, giveaways, or countdowns to drive engagement.
• Supportive Social Media activities in parallel with Digital Marketing campaigns (Marketing Calendar)
• Support restaurant teams in driving awareness and loyalty, leveraging the Loyalty Card program.

Skills

Marketing experience

Content creation

Brand alignment

Education

Degree in Hospitality or Business Administration

Tools

Canva

InDesign

Job description

"I believe successful people are the ones who take the initiative to learn, unlearn and relearn. It’s important to constantly challenge your knowledge and step out of your comfort zone."

"I believe successful people are the ones who take the initiative to learn, unlearn and relearn. It’s important to constantly challenge your knowledge and step out of your comfort zone."

Peggy Focheux Duval: Director of Learning & Development, France

• Developing and scheduling regular posts across platforms (Instagram, LinkedIn, etc.).
• Creating or obtaining visually appealing content (photos, videos, stories, reels) that reflect the hotel’s personality, design, events, and guest experience.
• Organizing and coordinating photo shooting for the hotel and outlets
• Writing engaging captions and using branded hashtags across all Social medias.
• Monitoring comments, messages, and tags.
• Responding promptly to guest inquiries, feedback, or mentions.
• Managing user-generated content (e.g., re-sharing guest photos with permission)
• Ensuring visual and tonal alignment with the hotel’s brand guidelines.
• Adapting global brand campaigns to the local audience or property tone.
• Designing social media campaigns to fit the commercial initiatives.
• Supporting hotel events or activations with real-time posting and behind-the-scenes content.
• Launching contests, giveaways, or countdowns to drive engagement.
• Supportive Social Media activities in parallel with Digital Marketing campaigns (Marketing Calendar)
• Support restaurant teams in driving awareness and loyalty, leveraging the Loyalty Card program.

Analytics & Reporting on Social Media

• Tracking performance metrics (engagement rate, reach, follower growth, click-throughs).
• Identifying top-performing content and audience insights.
• Using data to refine content strategy and posting times.

Event Marketing

• Organizing and promoting in-house events (e.g., seasonal tastings, art exhibitions)
• Coordinating VIP events or press previews for media and influencers.
• Marketing of Social Events & Weddings in coordination with Event sales

Local Partnerships & Community Engagement

• Collaborating with local businesses, event organizers, and tourism boards.
• Cross-promotions with museums, restaurants, and retail outlets.
• Sponsoring or participating in local events, festivals etc.

Influencer, Creator and Press Collaboration

• Identifying, vetting, and partnering with travel, lifestyle, or food influencers.
• Hosting content creators in exchange for exposure or paid campaigns.
• Tracking results of influencer visits (reach, engagement, bookings).
• Support digital marketing in identified need markets (Marketing Calendar)

Brand Visibility & Collateral

• Coordinating press kits, brochures, and physical promotional material. (via updating the Marketing tool kit)
• Managing physical signage, branded materials, and displays in and around the hotel.
• Ensuring consistency of physical brand elements (e.g., uniforms, printed menus, in-room materials).
• Providing printed promotional materials and updates on new offerings. (Via updating the Marketing toolkit)
• Coordinating & in-design of the new menus and printing
• Ensure all content is matching Hyatt Regency brand requirements.

Communications

• Writing press release in collaboration Regional Communication team and Director of Sales and marketing
• Launch news of Hyatt Regency Amsterdam to the domestic media and influencers.
• Sharing of press releases

General

• Reporting on trends in footfall/covers or partnership performance.
• Coordinate annual marketing calendar together with Digital Marketing
• Oversee and manage content on Third Party platforms except OTA’s and outside of sales platforms is up to date.

Qualifications

What’s in it for YOU?

• A great place to work in lovely Amsterdam center.
• An entry to the Hyatt Family, a place where we care for people so they can be their best;
• 12 free nights at Hyatt hotels globally every year
• 20% Discounts at our F&B outlets and special discounts at our Spa
• Travel Allowance, starting from a 5 kilometers travel distance from the hotel.
• Laundry is taken care of in house.
• An extra day leave in your birth month
• “Our purpose is to care for people so they can be their best – and we believe wellbeing is the ultimate realization of our purpose”
• To support our colleagues mental wellbeing we provide access to “Headspace App” for all employees, free of charge as Hyatt's wellbeing assessment tool "Hyatt Well-Check"
• Social Activities; Team building outings, Sports/wellbeing activities
• Hotel gym access

Development:

“Careers at Hyatt don’t have to follow a traditional career ladder or path with one pace and following only one direction. Rather, they can be customized and adapted based an employee’s individual circumstances and take the form of a career lattice”

• International working experience with future international transfer happily facilitated.
• Personal development plan, in order to reach your full potential.
• A wide range of development tools through the Hyatt Learning platform for all colleagues. From E-Learnings to classroom sessions, Hyatt provides different solutions, depending on how you learn best (Example: Excel courses, Leadership series etc.).

Diversity:

“Inclusion and diversity are at the core of our purpose – we care for people so they can be their best – and we are deeply involved in actions that create a culture of opportunity for all”

• An International team of over 15 different nationalities
• Focus on Diversity, Equity and inclusion within our team. Through employee support groups (HyPride & Women@Hyatt), workshop and classroom trainings.

Your EXPERIENCE:

• A degree or certification in Hospitality or Business Administration or similar;
• At least 1-2 years’ experience in a marketing role;
• Experience in the hospitality industry is an advantage;
• Experience with Canva and Indesign
• Legally allowed to work in the Netherlands, holding an EU/EEA passport or a valid work permit for the country (we cannot assist with Visa / permit applications).

Does the above describe you, the way you love to work and the people you want to work with?

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