Market Development Manager EMEA - Heat Transfer Fluids

Eastman; Rotterdam; Híbrido; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Eastman is seeking a Market Development Manager for its Specialty Fluids division, based in Rotterdam. The role focuses on driving growth in Heat Transfer Fluids markets through strategic marketing initiatives, market analysis, and cross-functional collaboration with Sales and Technical teams.

Ideal candidates have 8+ years in engineering, marketing, or business roles, with a Bachelor’s degree and preferably an MBA.

Formación

• Minimum Bachelor’s degree in Science, Engineering, Business, Marketing, or a related field is required.
• 8+ years of experience in engineering, marketing, business development, product management, or commercial roles.
• Experience in heat transfer fluids, thermal management, or related markets preferred.
• Strong analytical, market research, project management, and cross-functional collaboration skills.
• English language required; other languages are beneficial.

Responsabilidades

• Assess markets, applications, customers, and value chains to identify growth opportunities.
• Develop and maintain addressable market and application maps.
• Lead front-end innovation from idea to Concept (I2C) using market research and PM skills.
• Manage Stage-Gate projects from opportunity identification to post-launch review using EBME.
• Develop market activation plans and value propositions with relevant teams.
• Collaborate with Sales to advance leads and convert opportunities into commercial wins.
• Build HTF application and market expertise through stakeholder engagement.
• Track key metrics like Market Development & Innovation index and Net New Business.

Conocimientos

Analytical thinking

Market research

Cross-functional collaboration

Communication skills

English proficiency

Educación

Bachelor's degree in Science, Engineering, Business, Marketing, or related field

MBA in strategic marketing or business (preferred)

Descripción del empleo

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com.

Eastman is seeking a Market Development Manager for our Specialty Fluids division, focusing on the Heat Transfer Fluids (HTF) market. This role involves developing and executing strategic marketing initiatives to drive and sustain growth in HTF market segments.

Location: Rotterdam. Office based (Monday - Thursday; Friday optional from home).

Responsibilities

• Assess markets, applications, customers, and value chains to identify growth opportunities.
• Develop and maintain addressable market/application maps.
• Lead front-end innovation; idea to Concept (I2C)- innovation development platform using strong market research and project management capabilities
• Manage Stage-Gate projects from opportunity identification through commercialization and post-launch review using the EBME framework (Eastman Business Management Excellence).
• Develop market activation plans, value propositions, Economic Value Estimates in partnership with relevant teams.
• Work with Sales to advance leads and convert opportunities into commercial wins. Support implementation of SAGE digital tool (Sent to Value Chain Partner lead management process)
• Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales. Support refining existing offers and customer segment mapping.
• Track key business metrics; Market Development & Innovation index, Vitality Index, and Net New Business

• Lead Campaign Factory activities and support segment team routines.
• Develop technical marketing/application collateral, technical competitive benchmark and arguments, and training programs in collaboration with relevant technical experts, Sales, and Marketing Communications teams.
• Build HTF application and market expertise through engagement with customers and relevant industry stakeholders.

Qualifications

• Minimum Bachelor’s degree in Science, Engineering, Business, Marketing, or a related field is required. MBA in strategic marketing or Business is preferred.
• 8+ years of experience in engineering, marketing, business development, product management, or commercial roles.
• Demonstrated ability to identify and commercialize growth opportunities in a B2B environment.
• Experience in heat transfer fluids, thermal management, industrial fluids, or a related market preferred.
• Strong analytical, market research, project management, communication, and cross-functional collaboration skills.
• English language required, any other languages would be beneficial.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day