Luxury Email & CRM Marketeer — Growth & Community

Goldbergh; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Job summary

Goldbergh seeks an Email & CRM Marketeer to connect e-commerce with brand storytelling through email, CRM and Substack. You will own the email calendar, drive conversion and revenue, and shape content that inspires and engages a global community.

You will collaborate with marketing and social teams, create editorial storytelling, and translate merchandising priorities into compelling campaigns. English writing must shine.

Qualifications

• Bachelor's degree in Communication, Marketing, Creative Business, Digital Media or related field.
• Around 2–4 years of experience in email marketing, content, CRM, e-commerce or related role.
• Excellent English writing skills; native or near-native English valued.
• Strong copywriting and storytelling skills with writing samples or portfolio.

Responsibilities

• Write and build newsletters, product campaigns and automated email journeys.
• Develop and optimize flows such as welcome, post-purchase, cross-sell, upsell and win-back.
• Segment audiences based on behaviour, purchase history and lifecycle stage.
• Translate merchandising priorities into relevant and brand-right campaigns.
• Test and optimize content, subject lines, timing and product selection based on performance.
• Use data and results to improve engagement, conversion and revenue.
• Build content around destinations, campaigns, culture, ambassadors and the Goldbergh lifestyle.

Skills

Copywriting

Storytelling

Klaviyo

Email campaigns

Automated journeys

English writing

Visual eye

E-commerce understanding

Analytics mindset

Independent collaboration

Education

Bachelor's degree in Communication, Marketing, Creative Business, Digital Media or related field

Tools

Klaviyo

Job description

Goldbergh seeks an Email & CRM Marketeer to connect e-commerce with brand storytelling through email, CRM and Substack. You will own the email calendar, drive conversion and revenue, and shape content that inspires and engages a global community.

You will collaborate with marketing and social teams, create editorial storytelling, and translate merchandising priorities into compelling campaigns. English writing must shine.