Lifecycle Marketing Automation Specialist

Booking.com; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Booking.com is seeking a Marketing Operations Specialist – Messaging to lead the design, execution, and optimization of global CRM campaigns across email, push, and direct channels. You will leverage CRM platforms, segmentation, and lifecycle management to drive engagement, retention, and conversion.

You will collaborate with Product, Tech, UX/Design, Data Science, and Marketing to deliver scalable campaigns, perform QA, run A/B tests, and optimize performance with data-driven insights.

Qualifications

• Strong hands-on experience with marketing automation and CRM platforms.
• Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.
• Proficiency in HTML, CSS, and scripting languages to build responsive campaigns.
• Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.
• Experience in tracking and analyzing campaign performance across email, push notifications.
• Knowledge of A/B testing methodologies and a test-and-learn mindset.
• Experience developing and deploying emails from scratch with QA across devices and clients.
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies.

Responsibilities

• Lead the design, execution, and optimization of global CRM campaigns across email, push, and direct channels.
• Build, deploy, and optimize campaigns using MarTech tools.
• Write HTML/CSS/AMPscript/JavaScript for responsive content.
• Query and analyze data for segmentation, reporting, and insights.
• Develop emails from scratch ensuring QA across devices and clients.
• Run A/B tests on subject lines, content, and segmentation strategies.
• Implement dynamic content for personalized customer experiences.
• Collaborate with Product, Tech, UX/Design, Data Science, and Marketing.
• Monitor metrics and identify optimization opportunities.

Skills

MarTech tools

SQL queries

A/B testing

Lifecycle marketing

HTML/CSS

Campaign management

QA testing

Litmus

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Marketo

HubSpot

Job description

Booking.com is seeking a Marketing Operations Specialist – Messaging to lead the design, execution, and optimization of global CRM campaigns across email, push, and direct channels. You will leverage CRM platforms, segmentation, and lifecycle management to drive engagement, retention, and conversion.

You will collaborate with Product, Tech, UX/Design, Data Science, and Marketing to deliver scalable campaigns, perform QA, run A/B tests, and optimize performance with data-driven insights.