Marketing Operations Specialist (For independent contractors)

Booking.com; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Booking.com is seeking a Marketing Operations Specialist – Messaging to lead the design, execution, and optimization of global CRM campaigns across email, push, and direct channels. You will leverage CRM platforms, segmentation, and lifecycle management to drive engagement, retention, and conversion.

You will collaborate with Product, Tech, UX/Design, Data Science, and Marketing to deliver scalable campaigns, perform QA, run A/B tests, and optimize performance with data-driven insights.

Qualifications

• Strong hands-on experience with marketing automation and CRM platforms.
• Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.
• Proficiency in HTML, CSS, and scripting languages to build responsive campaigns.
• Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.
• Experience in tracking and analyzing campaign performance across email, push notifications.
• Knowledge of A/B testing methodologies and a test-and-learn mindset.
• Experience developing and deploying emails from scratch with QA across devices and clients.
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies.

Responsibilities

• Lead the design, execution, and optimization of global CRM campaigns across email, push, and direct channels.
• Build, deploy, and optimize campaigns using MarTech tools.
• Write HTML/CSS/AMPscript/JavaScript for responsive content.
• Query and analyze data for segmentation, reporting, and insights.
• Develop emails from scratch ensuring QA across devices and clients.
• Run A/B tests on subject lines, content, and segmentation strategies.
• Implement dynamic content for personalized customer experiences.
• Collaborate with Product, Tech, UX/Design, Data Science, and Marketing.
• Monitor metrics and identify optimization opportunities.

Skills

MarTech tools

SQL queries

A/B testing

Lifecycle marketing

HTML/CSS

Campaign management

QA testing

Litmus

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Marketo

HubSpot

Job description

The Marketing Operations Specialist – Messaging leads the design, execution, and optimization of global CRM campaigns across email, push notifications, and other direct messaging channels (e.g SMS, WhatsApp). This technical operations role focuses on driving customer engagement, retention, and conversion through advanced use of CRM platforms, segmentation, personalization, and lifecycle management. The ideal candidate pairs hands‑on marketing automation expertise with a data‑driven, customer‑centric approach and excels at collaborating with cross‑functional teams to deliver impactful customer experiences at scale.

Key Responsibilities

• Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns.
• Ability to understand and write HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) for responsive and personalized content.
• Proficiency in writing and optimizing SQL queries for audience segmentation, data extraction, and reporting.
• Build and develop emails from scratch, ensuring high-quality, responsive design across devices and email clients.
• Create and manage email and push messaging campaigns, from content development and QA to set-up, deployment, and tracking.
• Perform QA checks on all aspects of campaigns (copy, links, rendering, tracking, and user experience) before launch.
• Execute A/B testing for subject lines, content, and segmentation strategies to optimize engagement.
• Implement advanced segmentation and conditional/dynamic content to deliver personalized customer experiences.
• Monitor key metrics (open rates, CTR, conversion, deliverability, engagement) to identify opportunities for optimization.
• Collaborate with cross-functional teams (Product, Tech, UX/Design, Data Science, Marketing) to design and build impactful campaigns.
• Troubleshoot technical issues related to deployment, rendering, and tracking.
• Stay up to date with digital marketing trends, tools, and technologies, including emerging MarTech and AI capabilities.
• Prepare and present campaign performance reports, summarizing successes, learnings, and opportunities.
• Analyze customer behavior and engagement data to identify lifecycle opportunities and drive retention.

Requirements Of Special Knowledge/skills

• Strong hands‑on experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot).
• Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.
• Proficiency in HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) to build responsive and dynamic campaigns.
• Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.
• Experience in tracking and analyzing campaign performance across email, push notifications.
• Knowledge of A/B testing methodologies, proposing and testing own hypotheses and a test‑and‑learn mindset for campaign optimization.
• Experience developing and deploying emails from scratch, ensuring QA across devices and clients using Litmus.
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies to drive customer engagement and retention.
• Experience troubleshooting technical issues related to email rendering, deliverability, and tracking.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills to work effectively with cross‑functional teams.
• Awareness of emerging marketing technologies, including AI‑powered tools, to enhance campaign performance and efficiency.