Lifecycle Growth Lead for High-Potential Partners

Booking.com; Amsterdam; On-site; EUR 100,000 - 170,000; Full time

Job summary

Booking.com is seeking a Senior Lifecycle Marketing Lead to own lifecycle strategy and execution for a defined set of high-potential growth partners. You will lead a small Lifecycle Specialist team, driving onboarding, activation, engagement, retention, and scalable expansion with a strong commercial focus.

You will design and implement repeatable growth programs, measure outcomes, and partner closely with Product, Partnerships, and Operations to maximize partner value and revenue growth.

Qualifications

• 6+ years in lifecycle marketing, CRM or growth marketing in B2B or B2B2C.
• People-management experience or able to lead a small team.
• Strong commercial mindset with programs tied to activation and revenue growth.
• Hands-on marketing automation fluency with journeys and nurture flows.
• Strong analytics with Google Analytics and SQL.
• CRM fluency with Salesforce or equivalent.

Responsibilities

• Define and own lifecycle strategy for the live-partner portfolio: onboarding, activation, engagement, retention, and scalable expansion motions.
• Lead and develop the Lifecycle team; regular 1:1s, clear priorities, program design coaching.
• Personally lead lifecycle growth for defined high-potential partners and opportunities.
• Build repeatable growth programs across onboarding, engagement, product-adoption, retention, and expansion.
• Drive commercial outcomes through lifecycle marketing and translate signals into actions.
• Own lifecycle reporting and measurement with health, engagement, funnel and growth metrics.
• Govern onboarding quality with clear handoffs for activation.
• Surface actionable intelligence to Partner Management, BD, Product and Acquisition teams.
• Provide structured lifecycle input for strategic partner discussions without owning account-management.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Partner marketing

People management

Marketing automation

Analytics

Google Analytics

SQL

Salesforce

Tools

Salesforce Marketing Cloud

Pardot

Braze

Marketo

Job description

Booking.com is seeking a Senior Lifecycle Marketing Lead to own lifecycle strategy and execution for a defined set of high-potential growth partners. You will lead a small Lifecycle Specialist team, driving onboarding, activation, engagement, retention, and scalable expansion with a strong commercial focus.

You will design and implement repeatable growth programs, measure outcomes, and partner closely with Product, Partnerships, and Operations to maximize partner value and revenue growth.