Lifecycle Email Growth Architect

Creative-Fabrica; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Lunch provided

Work From Anywhere (30 days)

Paid vacation 24 days + holidays

Travel allowance

Pension plan

Company events & trips

Job summary

Creative Fabrica is looking for a Lifecycle Marketing Manager to own email and lifecycle communications across the customer journey—from signup to activation, conversion, engagement, retention and reactivation. You’ll design automated journeys, triggers, and segments that drive value and growth.

You’ll partner with Product Marketing, Growth, Product, and our Creative Studio to craft compelling, on-brand messages and continuously test to improve efficiency and impact.

Qualifications

• 2+ years in lifecycle, CRM, email marketing, retention or similar role.
• Experience building automated lifecycle journeys and behavioral campaigns.
• Experience with modern email/CRM platforms and deliverability knowledge.

Responsibilities

• Own the lifecycle strategy across activation, conversion, engagement, retention and reactivation.
• Build automated journeys based on user behavior and lifecycle stage.
• Create and optimize triggers, segments and experiments to improve key metrics.
• Write copy concepts, subject lines, and CTAs in collaboration with designers.
• Measure impact with dashboards and reports to demonstrate incremental value.

Skills

Lifecycle marketing

Journey thinking

Conversion copywriting

Analytics

End-to-end ownership

Commercial mindset

A/B testing

Tools

Braze

Customer.io

Iterable

Klaviyo

HubSpot

Job description

Creative Fabrica is looking for a Lifecycle Marketing Manager to own email and lifecycle communications across the customer journey—from signup to activation, conversion, engagement, retention and reactivation. You’ll design automated journeys, triggers, and segments that drive value and growth.

You’ll partner with Product Marketing, Growth, Product, and our Creative Studio to craft compelling, on-brand messages and continuously test to improve efficiency and impact.