Lifecycle Email Architect

Creative Fabrica B.V.; Amsterdam; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Lunch program

Work From Anywhere 30 days per year

Vacation 24 days + holidays

Travel Allowance

Pension plan

Company events and overseas trips

Job summary

Creative Fabrica is building a new generation of AI products with a strong focus on email and lifecycle communication. As Lifecycle Email Manager, you will own email and lifecycle communications across the customer journey—from signup to activation, conversion, engagement, retention and reactivation—and design flows that move users to the next valuable action.

This is a full-time, in-office role at our Amsterdam HQ, with 30 work-from-anywhere days per year.

Qualifications

• 2+ years in lifecycle, CRM, email marketing, retention or similar role
• Hands-on experience building automated lifecycle journeys and behavioral campaigns
• Experience with modern email/CRM platforms and deliverability considerations
• Journey thinking: segmentation, triggers, journeys, lifecycle stages
• Conversion copywriting in English
• Analytical, data-driven decisions with dashboards/spreadsheets
• End-to-end ownership from analysis to campaign evaluation
• Commercial, high-output mindset with multiple campaigns

Responsibilities

• Own the lifecycle strategy across activation, conversion, engagement, retention and reactivation
• Build automated journeys and onboarding flows
• Identify key actions that predict activation/conversion and create triggers
• Create retention and win-back flows for churned users
• Segment users based on behavior and lifecycle signals
• Write copy that converts and coordinate with design assets
• Experiment relentlessly with A/B tests and different messaging
• Monitor email health, deliverability and frequency
• Analyze campaign performance and document impactful journeys

Skills

Lifecycle marketing

CRM

Email marketing

A/B testing

Data-driven decisions

End-to-end ownership

Commercial mindset

Tools

Braze

Customer.io

Iterable

Klaviyo

HubSpot

Job description

Creative Fabrica is building a new generation of AI products with a strong focus on email and lifecycle communication. As Lifecycle Email Manager, you will own email and lifecycle communications across the customer journey—from signup to activation, conversion, engagement, retention and reactivation—and design flows that move users to the next valuable action.

This is a full-time, in-office role at our Amsterdam HQ, with 30 work-from-anywhere days per year.