Lifecycle CRM Manager: Retention & Reactivation (Remote)

Mother's Earth; Netherlands; Remote; EUR 83,000 - 152,000; Full time

Job summary

Mother's Earth is seeking a CRM and retention leader to own lifecycle marketing across four stores: Worldwide, Netherlands, DACH, and France. You will design and execute flows in Klaviyo, focusing on reactivation, win-back, and cadence-based engagement to improve subscriber LTV.

You'll translate deep market research into messaging and tests, write copy, and guide a CRM exec in day-to-day execution while hands-on when necessary. This is a remote Europe role with contractor terms.

Qualifications

• CRM/lifecycle marketing experience in DTC/ecommerce, ideally with a subscription-first brand.
• Strong copywriting and understanding of customer psychology to influence belief and churn.
• Strategic while comfortable with day-to-day details and execution.
• Deep Klaviyo proficiency: flows, segmentation, A/B testing, and reporting.
• Ability to own execution across multiple markets and languages at once.
• Fluency in German, French or Dutch is a plus.

Responsibilities

• Own the CRM and retention roadmap across four stores (Worldwide, Netherlands, DACH, France), prioritising flows and tests that move subscriber LTV and reactivation.
• Build and lead reactivation strategy for lapsed subscribers and one-time buyers: win-back, cancel/save, and cadence-based engagement.
• Design and test the full lifecycle suite in Klaviyo: welcome, post-purchase, replenishment, cancel/save, chargeback recovery, and browse/checkout abandonment.
• Shape messaging, subject lines, and proof points by segment and market using existing need-state research.
• Write or closely direct the copy yourself; own the voice with no dedicated copywriter.
• Lead segmentation and testing strategy, delegating build, QA, and reporting to a CRM exec.
• Maintain high quality across all sends with discount codes, exclusions, and device checks; coordinate with teams for sign-off.
• Keep branding and scent-specific messaging consistent as campaigns evolve per store.
• Report on core CRM KPIs: flow revenue, campaign revenue, reactivation rate, and OTP-to-subscription conversion.

Skills

CRM strategy

Copywriting

Segmentation

AB testing

Reporting

Multi-market ownership

Multilingual (DE/FR/NL)

Tools

Klaviyo

Job description

Mother's Earth is seeking a CRM and retention leader to own lifecycle marketing across four stores: Worldwide, Netherlands, DACH, and France. You will design and execute flows in Klaviyo, focusing on reactivation, win-back, and cadence-based engagement to improve subscriber LTV.

You'll translate deep market research into messaging and tests, write copy, and guide a CRM exec in day-to-day execution while hands-on when necessary. This is a remote Europe role with contractor terms.