Lifecycle Campaigns Lead — Customer Marketing

FOLEON B.V.; Amsterdam; Hybrid; EUR 33,000 - 39,000; Part time

Benefits offered by this job

Salary €3,000 - €3,500 per month

Hybrid working: 2 days in the office

Monthly WFH allowance

NS Business Card or commuting support

Office lunch twice a week

Mental health resources

Employee recognition program

Job summary

FOLEON B.V. in Amsterdam invites a six-month temporary Customer Marketing role to keep customers engaged, informed, and excited about the platform. You’ll drive adoption, expansion, and retention across the post-sales journey.

Working with Customer Education and Account Management, you’ll create and run campaigns that highlight new features, guide value realization, and ensure customers are set up for success.

Qualifications

• 3+ years of Content Marketing, preferably including customer or lifecycle marketing.
• Experience setting up, monitoring, and reporting on campaigns.
• Experience working in a B2B SaaS scale-up.
• Hands-on experience with email marketing and customer segmentation (HubSpot or similar).
• Comfortable with design tools such as Figma or similar

Responsibilities

• Plan and run customer marketing campaigns end to end, from segmentation and messaging through launch, monitoring, and reporting.
• Lead product-launch communications to existing customers, driving awareness and uptake of new features and releases.
• Analyze the customer base to build segment- and use-case-specific campaigns, defining the audience, message, and content for each.
• Build, segment, and send customer emails, including release announcements and program communications (HubSpot or similar).
• Own recurring customer touchpoints and engagement initiatives, product updates, webinars, and similar programs.
• Keep the existing-customer content library accurate, relevant, and up to date.
• Partner with Account Management to align campaigns with expansion and renewal goals, and with Product Marketing on messaging and positioning for new capabilities.
• Support the wider content team with content for other channels when needed.

Skills

Content marketing

Email marketing

Campaign planning

Audience segmentation

Lifecycle marketing

Storytelling

Tools

HubSpot

Figma

Job description

FOLEON B.V. in Amsterdam invites a six-month temporary Customer Marketing role to keep customers engaged, informed, and excited about the platform. You’ll drive adoption, expansion, and retention across the post-sales journey.

Working with Customer Education and Account Management, you’ll create and run campaigns that highlight new features, guide value realization, and ensure customers are set up for success.