Klaviyo-Driven Retention & Email Growth Lead

SIZZ the brand; Netherlands; On-site; EUR 90,000 - 130,000; Full time

Job summary

SIZZ the brand is seeking a hands-on CRM & Retention Manager to own retention end-to-end. You will work directly in Klaviyo to build flows, campaigns, segments, experiments and reporting, with the aim of increasing repeat purchases and customer lifetime value while minimizing discount reliance.

You’ll need to have run high-performing flows for 7–8-figure DTC brands, and be analytical, commercially minded, and fast-moving—able to translate data into action and ownership over retention as a core

Qualifications

• Experience building and optimizing flows and campaigns in Klaviyo.
• Knowledge of retention, lifecycle marketing, segmentation and LTV.
• Ability to translate data into repeat revenue.
• Analytical and commercially minded with a results-driven mindset.
• Ability to test, learn, and act on insights to drive improvements.

Responsibilities

• Own Klaviyo strategy and hands-on execution.
• Drive first-to-second purchase conversion and lifecycle flows.
• Build automations, campaigns, segments, experiments and reporting.
• Socialize and calendar email campaigns and A/B tests.
• Segment and personalize communications to boost retention and LTV.
• Lead winback and reactivation initiatives and loyalty programs.
• Provide reporting on drivers of repeat revenue and CRM impact.

Skills

Klaviyo

Retention marketing

Lifecycle marketing

Segmentation

A/B testing

Data analytics

Email campaigns

Cohort analysis

Tools

Klaviyo

Job description

SIZZ the brand is seeking a hands-on CRM & Retention Manager to own retention end-to-end. You will work directly in Klaviyo to build flows, campaigns, segments, experiments and reporting, with the aim of increasing repeat purchases and customer lifetime value while minimizing discount reliance.

You’ll need to have run high-performing flows for 7–8-figure DTC brands, and be analytical, commercially minded, and fast-moving—able to translate data into action and ownership over retention as a core