Key Account Manager Toys Industry

Michael Page; Amersfoort; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Bonus up to 30k

Flexible remote work (2 days WFH)

Job summary

Michael Page is seeking a seasoned Key Account Manager in the Netherlands to own and grow strategic retail partnerships in the toys and games sector. You will lead large accounts, shape seasonal campaigns, and drive distribution while aligning with marketing for product launches.

The role requires 3+ years in KAM within FMCG, strong analytical and negotiation skills, and fluency in Dutch and English. Hybrid work options and a competitive package are offered.

Qualifications

• 3+ years of key account management experience in FMCG.
• Experience managing large retail accounts with P&L responsibility.
• Fluent Dutch and English; German a plus.

Responsibilities

• Manage and develop key retail accounts (toy chains, mass retailers).
• Drive sales growth, distribution and product visibility.
• Develop and execute account plans including seasonal campaigns.
• Identify and secure new business opportunities.
• Lead negotiations on pricing, assortment and trade terms.
• Analyze sales data and market trends to optimize performance.
• Collaborate with marketing on product launches and promotions.
• Ensure strong in-store and online execution.
• Provide forecasting and performance reporting.
• Represent the company in client meetings and industry events.

Skills

Key account management

FMCG

Negotiations

Account planning

Sales growth

Stakeholder management

Dutch language

English language

Job description

• Work with iconic products that consumers genuinely love
• Take ownership of key accounts in a fun, innovative, and fast-moving industry

About Our Client

A leading player in the toys and games industry, known for high-quality, creative products that bring engaging experiences to both children and adults. The organization operates globally and values innovation, strong partnerships, and delivering memorable play experiences.

Job Description

• Manage and develop key retail accounts (toy chains, mass retailers, etc.)
• Drive sales growth, distribution, and product visibility
• Develop and execute account plans, including seasonal campaigns
• Identify and secure new business opportunities
• Lead negotiations on pricing, assortment, and trade terms
• Analyze sales data and market trends to optimize performance
• Collaborate with marketing on product launches and promotions
• Ensure strong in-store and online execution
• Provide forecasting and performance reporting
• Represent the company in client meetings and industry events

The Successful Applicant

• 3+ years' experience in key account management in A Brand FMCG
• Proven track record managing large retail accounts with P&L ownership
• Strong commercial, analytical, and strategic thinking skills
• Experienced in negotiations, account planning, and driving sales growth
• Good understanding of retail dynamics and seasonal sales cycles
• Fluent in Dutch and English (German is a plus)
• Independent, structured, and results-driven mindset
• Strong relationship-building and stakeholder management skills

What's on Offer

• Strategic role with strong business impact
• Full ownership of key accounts and decision-making
• International and dynamic work environment
• Competitive salary with bonus potential (up to 30k)
• Opportunity to work with a well-established, high-quality brand
• Flexible working arrangements (up to 2 days working from home)