Brand Manager Cardiorenal Benelux

CSL; Breda; On-site; EUR 90,000 - 120,000; Full time

Job summary

CSL Vifor is seeking a Brand Manager for the Cardiorenal portfolio to lead launch initiatives and lifecycle management in Belgium and the Netherlands. The role can be based in Breda, Netherlands or Mechelen, Belgium, reporting to Head of Marketing BeNeLux.

You will develop multichannel campaigns, drive market access activities, collaborate with KAMs, Medical Advisor, and cross-functional teams, and optimize partnerships with hospitals and GPOs to grow market share while ensuring compliance.

Qualifications

• Minimum 5 years of relevant commercial experience in healthcare.
• Experience in Hospital business and/or orphan drugs/rare diseases is a plus.
• Digital marketing knowledge and practical experience.
• Fluency in Dutch, French and English (spoken and written).

Responsibilities

• Lead development and execution of strategic plans for Benelux and international scope.
• Develop and execute initiatives/campaigns to achieve commercial success in value and volume.
• Design and implement patient-centric marketing campaigns and multichannel strategies.
• Drive partnerships with GPOs and collaborate with KAMs, Medical Advisor, and Market Access.
• Prepare marketing activities for new product launches and manage promotional materials.
• Monitor marketing effectiveness and budget, reporting ROI to leadership.

Skills

Brand management

Multichannel marketing

Strategic planning

Cross-functional teamwork

Dutch language

French language

English language

Education

Graduate degree

Job description

We are looking for a Brand Manager for our Cardiorenal portfolio. The role reports to the Head of Marketing BeNeLux and can be based in Breda, Netherlands, or Mechelen, Belgium. This is a unique opportunity to manage a diverse specialty care portfolio combining rare disease, upcoming product launches, market development, and lifecycle management. The successful candidate will play a key role in preparing and executing launch activities for innovative therapies, driving growth of established brands, and maximizing performance in competitive markets across Belgium and the Netherlands.

Position purpose

• Lead the development and execution of strategic plans in close collaboration with the business team (cross-functional team), including in-depth analyses of the market and in line with the overall Benelux and international strategy
• Develop and execute initiatives/campaigns as a part of the tactical plan, to achieve commercial success in terms of value and volume
  • Bring the brand story to life through innovative, patient-centric marketing campaigns and materials that you will design and implement
  • Develop the digital multichannel marketing strategy by proposing, testing, and adapting new channels to reinforce customer interaction and satisfaction
  • Drive and challenge these initiatives as a lead in strategical and operational excellence
  • Ensure brand advocates involvement
• Seek new business opportunities and optimize partnerships with GPOs to develop the total market and market share of our products
  • Work closely together with Medical Advisor, Key Account Managers and Market Access Manager
  • Actively contribute to the hospital market by providing promotional materials, success in execution of the collaboration and preparation of RFQ’s (or tenders).
  • Develop and execute (pre-) marketing activities for new product launch
  • Ensure stakeholder management
• Monitor and report on effectiveness of marketing activities and promotional budget to enhance culture of excellence
• Work closely together with all other departments to guarantee execution of the strategic plan in line with the compliance requirements

Main Responsibilities and Accountabilities:

• Prepare, in collaboration with the business team, the local vision on short- and mid-term strategy and tactical implementation. Present those plans to the Head of Marketing Benelux, the BNL Management Team and is accountable for sales, profit and market shares achieved.
• Inspire and motivate all internal stakeholders, especially the KAMs, about the vision, the strategy, and the marketing action plan. Make sure that every department takes its responsibility and respects timelines to execute the plan
• Pro-actively anticipate and manage market changes by analysing impact of market events, sales performance indicators, public tenders and by collecting customers insights and competitive intelligence. Align strategy and execution of tactical plan with continuously changing environment
• Develop and reinforce preferred partnerships with key opinion leaders, nurses, and patient organizations to gain valuable insights, to engage brand advocates, to bring patient-centric campaigns and multichannel approach alive
• Develop and maintain strong relationships within the tender market, including hospital pharmacists, hospital financial direction, buyers, and other policy formers to optimally develop the portfolio
• Disseminates a culture of operational excellence by integrating the values into all marketing campaigns (patient focus, collaboration, superior performance, innovation, integrity)
• Take accountability for an accurate rolling forecast to guarantee at all moments supply to the clients and to strengthen our image as reliable partner
• Follow-up of revenue and promotional expenses, combined with analyses on return on investment to drive company success
• Prepares and proposes the positioning and strategy for price and reimbursement of newly registered and existing products. Provides support in the Market Access process, including market analysis, cost analysis, patient segmentation...
• Act accordingly the current EU GDP/GMP guidelines and the local Standard Operating Procedures in which he/she is involved

Qualifications and Experience Requirements:

• Graduate degree or equivalent required. Postgraduate business qualification preferred. Scientific Degree is an asset.
• Experience At least 5 years of relevant commercial expertise in the healthcare industry
• Successful experiences in Hospital Business and/or orphan drugs/rare diseases is an additional advantage
• Digital marketing knowledge and experiences
• Fluent in Dutch, French and English (spoken and written)

About CSL Vifor

CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL. You Belong at CSL At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging

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