AI Marketing Specialist

Robeco Nederland B.V.; Rotterdam; On-site; EUR 45,000 - 65,000; Full time

Job summary

Robeco Nederland B.V. is seeking a Marketing AI Specialist to empower the marketing function with AI-driven automation. You will build AI agents and automated workflows, pilot new AI tools, and coach colleagues to adopt AI confidently.

You will partner with Robeco's AI Hub and cross-functional marketing teams to implement practical AI solutions, improve content, reporting, campaigns and operations, and promote responsible AI adoption.

Qualifications

• 1-3 years working experience in marketing or digital
• Hands-on experience with AI tools and automation
• Ability to translate business needs into AI solutions

Responsibilities

• Build and scale AI agents and automated workflows for marketing processes
• Run pilots to test new AI tools and measure impact
• Collaborate with Content, Digital, CRM, Analytics and events teams
• Connect with Robeco’s AI Hub to align and govern AI adoption
• Coach colleagues to embed AI into day-to-day work

Skills

AI tools

Workflow automation

AI agents

Marketing operations

Tools

AI agent frameworks

Job description

Department

Drive marketing transformation by building AI-powered automation. Connect marketing with Robeco’s AI agenda to make work smarter, faster, and more scalable.

Robeco's Digital Marketing team, consisting of 12 colleagues, leads the global digital strategy and execution for the firm. This includes topics such as Data Analytics, Email, Social Media, Digital platforms and CRM, in close partnership with our local market teams worldwide. The team is responsible for driving commercial visibility and engagement for Robeco's investment capabilities, and is actively investing in new tools and ways of working — including AI and automation — to make marketing faster, smarter, and more scalable.

Position & Requirements

As Marketing AI Specialist, you will work across the entire marketing function— helping people use AI in their day-to-day work. You will build AI agents and automated workflows, run pilots to test new AI tools, and coach colleagues so they can adopt AI confidently and independently. You will identify opportunities to automate marketing workflows to improve efficiency across content, reporting, campaigns and operations.

You will also work closely with Robeco's central AI Hub, acting as the Marketing department’s connection point into the firm's broader AI agenda ensuring collaboration, alignment and governance. Next to that, you partner with marketing teams across channels to understand their needs and implement practical AI solutions. You will keep the team informed about emerging capabilities and new trends, acting as a true AI ambassador.

Key Responsibilities

• Build and scale AI agents and automated workflows that streamline marketing processes, increase efficiency and reduce manual effort across the function.
• Drive a test-and-learn approach to AI innovation, piloting new tools, evaluating impact and turning successful experiments into scalable solutions.
• Partner with teams across Content, Digital, CRM, Analytics, Events and local markets to solve business challenges through practical AI applications.
• Act as Marketing’s connection to Robeco’s AI Hub, translating firm-wide AI capabilities into impactful use cases while ensuring responsible and compliant adoption.
• Champion AI literacy and adoption across Marketing, empowering colleagues with coaching, guidance and hands-on support to embed AI into their daily work.

What You Bring:

• 1-3 years working experience in marketing, digital or a related field
• Hands-on experience with AI tools, workflow automation and building AI agents. Ideally you are familiar with AI agent frameworks or multi-step AI pipelines
• Understanding of marketing operations in content, email, social, events, paid and analytics
• A problem-solving mindset with good communication skills, collaborative and service-oriented mindset

Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements? Please do apply, we’re looking forward to hearing from you.

All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.

Robeco Recruiting Team