Influencer Strategy Lead for Creators

twentysix; Hilversum; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Monks is seeking an Influencer Strategist to join our Strategy team and drive social media programs for top-tier clients. You live and breathe social platforms, turning creator behavior and data into strategic direction for influencer campaigns across TikTok, Instagram and YouTube.

In this hybrid role, you own the social strategy behind influencer and creator programs, define how profiles should evolve, and develop social-first campaigns and always-on recommendations that connect brand

Qualifications

• 4+ years of experience in social media strategy with a focus on influencers, creators or community growth.
• Proven track record growing creator or brand profiles via organic engagement and community-building tactics.
• Strong understanding of how platform mechanics and audience behavior shape content performance.
• Solid knowledge of TikTok, Instagram, Pinterest and YouTube and their creator ecosystems.
• Ability to translate data and culture signals into clear strategic direction for campaigns.

Responsibilities

• Define and own the social strategy behind influencer and creator programs.
• Develop social-first campaigns and always-on recommendations aligning brand objectives with audience needs and creator strengths.
• Transform insights into compelling presentations for clients and internal teams.
• Collaborate across multidisciplinary teams and with clients to build trusted strategic partnerships.

Skills

Social strategy

Influencer growth

Platform knowledge

AI tooling

Analytics and reporting

Strategic presentation

Cross-functional collaboration

Creative thinking

Job description

Monks is seeking an Influencer Strategist to join our Strategy team and drive social media programs for top-tier clients. You live and breathe social platforms, turning creator behavior and data into strategic direction for influencer campaigns across TikTok, Instagram and YouTube.

In this hybrid role, you own the social strategy behind influencer and creator programs, define how profiles should evolve, and develop social-first campaigns and always-on recommendations that connect brand