Content Strategist for Creators MX

twentysix; Hilversum; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Monks is seeking an Influencer Strategist to join our Strategy team and drive social media programs for top-tier clients. You live and breathe social platforms, turning creator behavior and data into strategic direction for influencer campaigns across TikTok, Instagram and YouTube.

In this hybrid role, you own the social strategy behind influencer and creator programs, define how profiles should evolve, and develop social-first campaigns and always-on recommendations that connect brand

Qualifications

• 4+ years of experience in social media strategy with a focus on influencers, creators or community growth.
• Proven track record growing creator or brand profiles via organic engagement and community-building tactics.
• Strong understanding of how platform mechanics and audience behavior shape content performance.
• Solid knowledge of TikTok, Instagram, Pinterest and YouTube and their creator ecosystems.
• Ability to translate data and culture signals into clear strategic direction for campaigns.

Responsibilities

• Define and own the social strategy behind influencer and creator programs.
• Develop social-first campaigns and always-on recommendations aligning brand objectives with audience needs and creator strengths.
• Transform insights into compelling presentations for clients and internal teams.
• Collaborate across multidisciplinary teams and with clients to build trusted strategic partnerships.

Skills

Social strategy

Influencer growth

Platform knowledge

AI tooling

Analytics and reporting

Strategic presentation

Cross-functional collaboration

Creative thinking

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process.

We are looking for an Influencer Strategist to join our Strategy team and work on one of our top-tier clients.

You live and breathe social media. You understand how creator profiles, content and communities grow, and you can turn platform behavior, cultural signals and performance data into a clear strategic direction for influencers profiles and their brand campaigns.

You will own the social strategy behind influencer and creator programs: defining how profiles should evolve, how content can perform better, and which organic engagement tactics can build active, sustainable communities. You will develop social-first campaigns and always-on recommendations that connect brand objectives with audience needs, creator strengths and platform-native behavior across TikTok, Instagram and YouTube.

Role focus

This is a strategy role, not a talent outreach or profile project-management role. Creator sourcing, initial contact, negotiation, contracting and day-to-day talent coordination will sit with other specialist team.

Requirements

• 4+ years of experience in social media strategy with a strong focus on influencers, creators or community growth.
• Demonstrated experience growing creator or brand profiles through organic engagement and community-building tactics.
• A strong understanding of how creative choices, platform mechanics and audience behavior shape content performance.
• Solid knowledge of TikTok, Instagram, Pinterest and YouTube, including their formats, communities and creator ecosystems.
• A sharp understanding of social culture, subcultures and trends, with the judgment to distinguish meaningful shifts from fads and buzzwords.
• Hands-on familiarity with AI tools and a thoughtful perspective on integrating them into strategic and creative workflows.
• Strong research and strategic thinking skills, with the ability to frame complex challenges into clear, compelling presentations.
• Experience building social performance reports, identifying meaningful patterns and turning findings into action plans.
• Concise, persuasive writing and the ability to express intricate ideas simply without losing the strategic thread.
• Problem-solving mindset that balances the big picture with the detail required at every strategic step.
• Strong organizational skills, attention to detail, and the ability to build trust and collaborate effectively across multidisciplinary teams and with clients.
• Experience working for the fashion and beauty industry is a plus.

#LI-Hybrid

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About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with the world around us.