Content Strategist for Creators

twentysix; Hilversum; On-site; EUR 60,000 - 90,000; Full time

Job summary

Monks is seeking a Content Strategist for Creators to join the Strategy team and shape social programs for top-tier clients.

You will define how creator profiles evolve, optimize content, and craft campaigns across TikTok, Instagram and YouTube to meet brand objectives and audience needs.

This is a strategy‑focused role; creator sourcing and day‑to‑day talent coordination sit with other specialists, while you drive insights and recommendations.

Qualifications

• 4+ years in social media strategy with influencers/creators
• Experience growing creator or brand profiles through organic engagement
• Understanding of how creative choices and platform mechanics affect content
• Knowledge of TikTok, Instagram, YouTube, and other creator ecosystems
• Awareness of social culture, trends, and subcultures
• Familiarity with AI tools in strategy/workflows
• Strong research and storytelling abilities to present complex ideas
• Experience building social performance reports and turning findings into actions
• Concise writing and ability to simplify complex strategic threads
• Problem-solving mindset balancing big picture with details
• Excellent organization, attention to detail, and cross‑functional collaboration
• Experience in fashion/beauty industry is a plus

Responsibilities

• Define how creator profiles should evolve to meet brand objectives.
• Develop social-first campaigns and always-on recommendations.
• Translate platform behavior and data into clear strategic directions for influencers.
• Collaborate with multidisciplinary teams and clients to implement strategies.

Skills

Social strategy for creators

Influencer/creator growth

Content performance analysis

Platform knowledge (TikTok, Instagram,

Job description

We are looking for an Content Strategist for Creators to join our Strategy team and work on one of our top-tier clients.

You live and breathe social media. You understand how creator profiles, content and communities grow, and you can turn platform behavior, cultural signals and performance data into a clear strategic direction for influencers profiles and their brand campaigns.

You will own the social strategy behind influencer and creator programs: defining how profiles should evolve, how content can perform better, and which organic engagement tactics can build active, sustainable communities. You will develop social-first campaigns and always-on recommendations that connect brand objectives with audience needs, creator strengths and platform-native behavior across TikTok, Instagram and YouTube.

Role focus: This is a strategy role, not a talent outreach or profile project-management role. Creator sourcing, initial contact, negotiation, contracting and day-to-day talent coordination will sit with other specialist team.

Requirements:

• 4+ years of experience in social media strategy with a strong focus on influencers, creators or community growth.
• Demonstrated experience growing creator or brand profiles through organic engagement and community-building tactics.
• A strong understanding of how creative choices, platform mechanics and audience behavior shape content performance.
• Solid knowledge of TikTok, Instagram, Pinterest and YouTube, including their formats, communities and creator ecosystems.
• A sharp understanding of social culture, subcultures and trends, with the judgment to distinguish meaningful shifts from fads and buzzwords.
• Hands-on familiarity with AI tools and a thoughtful perspective on integrating them into strategic and creative workflows.
• Strong research and strategic thinking skills, with the ability to frame complex challenges into clear, compelling presentations.
• Experience building social performance reports, identifying meaningful patterns and turning findings into action plans.
• Concise, persuasive writing and the ability to express intricate ideas simply without losing the strategic thread.
• A problem‑solving mindset that balances the big picture with the detail required at every strategic step.
• Strong organizational skills, attention to detail, and the ability to build trust and collaborate effectively across multidisciplinary teams and with clients.
• Experience working for the fashion and beauty industry is a plus.

About Monks:

At Monks, you’ll be joining a highly ambitious company on a global mission to win the decade by changing the industry for good. Partner to 8 of the 10 most innovative companies in the world, Monks works with established as well as up‑and‑coming global, regional, DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high‑impact engines for growth. We deliver table stakes quickly, creating cost efficiencies from day one to push up the creative effectiveness of our work with every cycle.

We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with the world around us.**

About Monks **

Monks is the global, digital‑first, data‑driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high‑impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long‑term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting‑edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner‑up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record‑breaking number of FWAs and continues to hold the most of any partner.

We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with the world around us.