Influencer Strategy Lead - Data-Driven Multichannel Growth

5PM YouTube Marketing Agency; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

OpenUp mental health program

MacBook provided

Phone plan reimbursement up to €50/mo

Unlimited vacation days (NL)

Flexible working hours

Job summary

SAMY x team5pm seeks a Strategist to shape multichannel strategies for leading brands, turning consumer insights into actionable plans. You’ll bridge data, creative, media, and influencer teams to deliver cohesive campaigns across channels.

With 4+ years in digital planning or a similar role, you’ll translate research into strategic direction, collaborate across teams, and drive innovative approaches—Dutch and English fluency required, French a plus.

Qualifications

• 4+ years of experience in digital planning, strategy, media, or a similar role.
• Strong experience in developing data-driven, multichannel campaign strategies.
• Able to translate research, analytics, and consumer insights into practical strategic and creative direction.
• A collaborative communicator who can connect data, creative, media, and account teams around a shared plan.
• Proactive, organised, and comfortable coordinating multiple stakeholders, projects, or teams.
• Passionate about digital marketing, innovation, consumer behaviour, and new strategic approaches.
• Native-level Dutch and fluent English, both written and spoken. French is a plus.

Responsibilities

• Develop and implement bold, data-driven multichannel strategies that align business objectives, consumer needs, and brand ambitions.
• Turn consumer journeys, market trends, research, and campaign data into clear strategic and creative recommendations.
• Support the analysis of Trend Hacking, Annual Year Management, and CDMO monthly reports, translating insights into actionable opportunities.
• Recommend the right formats, platforms, channels, and media approach to maximise campaign impact.
• Drive strategic alignment across L’Oréal divisions, identifying synergies while protecting each brand’s unique positioning.
• Act as the link between data, creative, media, influencer marketing, and execution teams to deliver cohesive campaign plans.
• Work closely with Account Managers and promotional teams to ensure campaign objectives, priorities, and deliverables are clear.
• Monitor performance, identify optimisation opportunities, and continuously improve campaigns based on results, market trends, and consumer insights.

Skills

Multichannel strategy

Data-driven decisions

Strategic thinking

Cross-functional collaboration

Analytical insights

Dutch (native)

English (fluent)

Job description

SAMY x team5pm seeks a Strategist to shape multichannel strategies for leading brands, turning consumer insights into actionable plans. You’ll bridge data, creative, media, and influencer teams to deliver cohesive campaigns across channels.

With 4+ years in digital planning or a similar role, you’ll translate research into strategic direction, collaborate across teams, and drive innovative approaches—Dutch and English fluency required, French a plus.