influencer campaign manager L'Oréal

team5pm; Amsterdam; Hybrid; EUR 40,000 - 56,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work options

Global mobility opportunities

Job summary

SAMY is seeking an Influencer Campaign Manager to drive the influencer marketing strategy for L’Oréal, collaborating with the L’Oréal team and SAMY to bring campaigns and activations to life across the Benelux region.

You’ll manage end-to-end campaigns, build creator shortlists, brief creators, validate content, track daily performance, and report insights to brand teams, while nurturing creator relationships and exploring long-term collaborations.

Qualifications

• 2–4 years of influencer marketing experience or a similar field.
• Strong knowledge of the Benelux influencer landscape and trends.
• Proficient with Excel and data-driven campaign analysis.
• Native Dutch speaker with fluent English; French is a plus.
• Bachelor’s or Master’s degree, or equivalent practical experience.

Responsibilities

• Collaborate with L’Oréal and SAMY on creative influencer campaigns and activations.
• Manage campaigns end-to-end: briefing, content validation, feedback, and optimization.
• Build creator shortlists and select profiles for each campaign.
• Maintain relationships with creators, agencies, and managers across the Benelux.
• Track daily performance, report insights, and drive long-term creator collaborations.
• Coordinate campaign administration with legal, finance, and internal teams.
• Document campaigns in Traackr and Maia and keep content calendars up to date.

Skills

Influencer marketing

Benelux landscape

Excel

Dutch (native)

English (fluent)

Strategic campaign planning

Project management

Education

Bachelor’s degree

Master’s degree (advantage)

Tools

Traackr

Maia

Job description

Are you ready to combine passion for luxury, creativity, and influencer marketing in a highly visible role? At SAMY x team5pm, we’re looking for an influencer campaign manager who will drive the influencer marketing strategy for L'Oréal. Dive into a world where you collaborate directly with the most prestigious beauty brands and leave your mark on iconic campaigns!

Role mission

As Influencer campaign manager, you’ll be the daily point of contact for different brands within L’Oréal’s Divisions. You’ll work closely with the L’Oréal team to bring influencer campaigns and activations to life. You’re seen as one of their own: receiving direct briefings, collaborating closely with the L’Oréal team, and acting as their go‑to person for influencer campaigns and activations.

Key Responsibilities

• You work directly with L’Oréal and SAMY on creative influencer campaigns, from building content calendars and selecting the right creator profiles to coordinating campaign roll‑outs.
• You manage influencer campaigns from A to Z: briefing creators, validating content, giving feedback, tracking live performance, analyzing results, and adjusting course where needed.
• You build creator shortlists and help select the most relevant influencer profiles for each campaign.
• You maintain strong relationships with creators, agencies, and managers across the Benelux influencer landscape.
• You support the development of long‑term creator collaborations and help build strong brand communities.
• You track campaign effectiveness and performance daily, identifying opportunities to optimize results and improve campaign outcomes.
• Together with our data team, you deep dive into trends, gather insights, and identify opportunities for improvement. You report clear and actionable results back to the L’Oréal brand teams.
• You work closely with media partners to support boosting and paid amplification of creator content where relevant.
• You coordinate and support L’Oréal brand activations, product launches, and events, both online and offline, ensuring that everything runs seamlessly. This includes managing creator invitations and event‑related deliverables.
• You support contract, campaign administration, and financial follow‑ups together with the relevant legal, finance, and internal teams.
• You ensure campaign information, deliverables, and reporting are accurately tracked and documented in Traackr and Maia. You also keep internal campaign trackers and content calendars up to date.

Skills & Experience

• You have 2–4 years of experience in influencer marketing or a similar field.
• You have a strong understanding of the Benelux influencer landscape, keep up with the latest social trends, and know which platforms and creators matter.
• You’re comfortable using Excel and enjoy diving into data to understand campaign performance and identify improvements.
• You’re a native Dutch speaker and fully comfortable communicating in English, both verbally and in writing. French is a plus.
• You have a relevant Bachelor’s or Master’s degree, or have built equivalent skills through practical experience.
• You’re highly structured and organized, and comfortable managing multiple campaigns, stakeholders, and deadlines at the same time.
• You communicate clearly and confidently with creators, agencies, managers, and brand teams.
• You’re proactive, solution‑oriented, and not afraid to suggest improvements when you spot an opportunity.
• You can switch easily between different projects, campaigns, and teams, and remain calm in a fast‑paced environment.
• Most importantly, you have a genuine interest in beauty, social media, and creator culture.

About SAMY x Team5pm

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social‑first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 18+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what’s next.

We don't play it safe. We build what's next.

Benefits

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
• A global mobility plan that lets you move across SAMY, unlock new markets, and turn your next career step into a real adventure.
• A transparent, performance‑driven compensation framework, designed to reward impact, support growth, and ensure fairness at every stage of your career.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We’re not looking for people who think the same, we’re looking for people who help us grow.

• Be Kind — because respect, trust, and honest feedback make great teams stronger.
• Go Beyond — because good is never enough when excellence is the standard.
• Craft Together — because the best ideas don't happen in silos.
• Enjoy the Journey — because growth lives outside the comfort zone.
• Own It — because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

SAMY is its people. Always has been, always will be.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it’s what makes us stronger. Different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier‑free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.

Experience level: Junior