influencer marketing strategist L'Oréal

team5pm; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Mental health support

Global projects

MacBook provided

Flexible working hours

Career growth opportunities

Job summary

L’Oréal by SAMY x team5pm is seeking a Strategist to shape multichannel, data-driven campaigns that combine consumer insights with business goals. You’ll collaborate with creative, influencer, and analytics teams to translate research into strategic plans and impactful execution.

Fluent in English and Dutch, with 4+ years in digital planning or media, you’ll drive cross-brand alignment while exploring innovative channels and formats to maximise campaign impact across touchpoints.

Qualifications

• 4+ years of experience in digital planning, strategy, media, or a similar role.
• Strong experience in developing data-driven, multichannel campaign strategies.
• Able to translate research, analytics, and consumer insights into practical strategic and creative direction.

Responsibilities

• Develop and implement bold, data-driven multichannel strategies that align business objectives, consumer needs, and brand ambitions.
• Turn consumer journeys, market trends, research, and campaign data into clear strategic and creative recommendations.
• Support the analysis of Trend Hacking, Annual Year Management, and CDMO monthly reports, translating insights into actionable opportunities.
• Recommend the right formats, platforms, channels, and media approach to maximise campaign impact.
• Drive strategic alignment across L’Oréal divisions, identifying synergies while protecting each brand’s unique positioning.
• Act as the link between data, creative, media, influencer marketing, and execution teams to deliver cohesive campaign plans.
• Work closely with Account Managers and promotional teams to ensure campaign objectives, priorities, and deliverables are clear.
• Monitor performance, identify optimisation opportunities, and continuously improve campaigns based on results, market trends, and consumer insights.

Skills

Data-driven strategy

Multichannel planning

Consumer insights

Cross-functional

Communication

Dutch fluency

English fluency

Job description

Do you want to shape digital strategies for one of the world’s biggest beauty brands, where influencer marketing and creativity drive real impact? Are you passionate about turning data and consumer insights into standout campaigns for L’Oréal, bridging analytics, innovation, and big ideas all the way from strategy to execution? Then this Strategist role is your perfect challenge!

Strategist L’Oréal by SAMY x team5pm

As a Strategist, you’ll take ownership of shaping multichannel strategies for some of the world’s most recognized brands. Your focus? Combine deep consumer insights, company ambitions, and full-funnel thinking to develop digital solutions that drive results. Whether you’re collaborating with creative minds, influencers, or the data experts at team5pm and L'Oréal, you champion the belief that the smartest campaigns start with data, not just end with it. You connect the dots between insights and execution, always finding new ways to bring brands to life and push boundaries across all digital touchpoints.

What You’ll Do

• Develop and implement bold, data-driven multichannel strategies that align business objectives, consumer needs, and brand ambitions.
• Turn consumer journeys, market trends, research, and campaign data into clear strategic and creative recommendations.
• Support the analysis of Trend Hacking, Annual Year Management, and CDMO monthly reports, translating insights into actionable opportunities.
• Recommend the right formats, platforms, channels, and media approach to maximise campaign impact.
• Drive strategic alignment across L’Oréal divisions, identifying synergies while protecting each brand’s unique positioning.
• Act as the link between data, creative, media, influencer marketing, and execution teams to deliver cohesive campaign plans.
• Work closely with Account Managers and promotional teams to ensure campaign objectives, priorities, and deliverables are clear.
• Monitor performance, identify optimisation opportunities, and continuously improve campaigns based on results, market trends, and consumer insights.

What are we looking for?

• 4+ years of experience in digital planning, strategy, media, or a similar role, preferably in a fast-paced agency or client environment.
• Strong experience in developing data-driven, multichannel campaign strategies.
• Able to translate research, analytics, and consumer insights into practical strategic and creative direction.
• A collaborative communicator who can connect data, creative, media, and account teams around a shared plan.
• Proactive, organised, and comfortable coordinating multiple stakeholders, projects, or teams.
• Passionate about digital marketing, innovation, consumer behaviour, and new strategic approaches.
• Native-level Dutch and fluent English, both written and spoken. French is a plus.

About SAMY x Team5pm

At team5pm we´ve been developing creative content that resonates with target audiences and drives conversions. With deep platform-specific expertise powered by insights into consumer search and viewing behavior, we help brands generate attention, boost preference and achieve results on social media. And SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. Together, team5pm and SAMY we partner with leading clients like L'Oréal and Barilla to develop their influencer marketing campaigns. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America and Africa) and operating in 55 markets, SAMY and team5pm serve over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Cultural Fit

Beyond experience, we look for people who truly connect with the way we work. We are kind, friendly and direct, communicating clearly, honestly, and respectfully. We work together based on trust. We collaborate without silos or egos, valuing collective success and recognizing that every idea counts. We give feedback that helps others grow, learning from each other and celebrating progress. We are certainly not perfect, but we take pride in our work, paying attention to detail and committing to excellence. And we take ownership of what we build, showing initiative, responsibility, and delivering real results. We thrive with people who are kind, collaborative, driven by excellence while staying down to earth, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY x Team5pm.

Diversity and Inclusion

At SAMY x team5pm, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters. We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

What We Offer

• Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.
• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY and team5pm grow stronger while earning rewards for your contributions.
• Mentally feel well: We invest in mental health! Use OpenUp (https://openup.com/nl/) and participate in valuable courses. OpenUp provides quick and approachable access to mental health courses, health checks, interviews and 1-on-1 consultations with a psychologist via phone, chat and video. It is a preventative measure to address mental health issues early on.
• Learn and grow: Grow personally and professionally, through workshops and inspiring speakers.
• Having fun: We relax together. Think: iconic theme parties, after-work drinks with our legendary smoke machine and fun trips away.
• Lunch, snacks & drinks: A fridge well-filled, healthy snacks, delicious coffee and our unforgettable office bar with the signature team5pm beer!
• Save for later: Save directly 2% on your gross wage with ASR Onsdoenpensioen. Add more if you’d like!
• Cool gadgets: We make sure you have all the tools to do your work, including a Macbook.
• We pay for your calls: Claim the costs for your phone plan up to €50,- per month.
• Unlimited vacation days (NL): Take as many vacation days as you’d like. We trust each other’s own responsibility!
• From a to b: We make sure you can come to our office smoothly; with a free Swapfiets, a public transport card or a new pair of sneakers ;-)
• Flexible Working Hours: Promote a healthy work-life balance.
• Career Growth Opportunities: Access career paths, in-house online training, and the mobility plan to expand beyond local opportunities.
• Entrepreneurial Ecosystem: Opportunity to actively participate in the creation and growth of new ventures through SAMY Awards and Jaguar Incubator.
• Global Briefs: Opportunity to actively participate in SAMY’s global growth by contributing to exciting client pitches and volunteering for projects aligned with your dream brands, target countries, or passions.