Data-Driven Influencer Strategy Lead

team5pm; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Mental health support

Global projects

MacBook provided

Flexible working hours

Career growth opportunities

Job summary

L’Oréal by SAMY x team5pm is seeking a Strategist to shape multichannel, data-driven campaigns that combine consumer insights with business goals. You’ll collaborate with creative, influencer, and analytics teams to translate research into strategic plans and impactful execution.

Fluent in English and Dutch, with 4+ years in digital planning or media, you’ll drive cross-brand alignment while exploring innovative channels and formats to maximise campaign impact across touchpoints.

Qualifications

• 4+ years of experience in digital planning, strategy, media, or a similar role.
• Strong experience in developing data-driven, multichannel campaign strategies.
• Able to translate research, analytics, and consumer insights into practical strategic and creative direction.

Responsibilities

• Develop and implement bold, data-driven multichannel strategies that align business objectives, consumer needs, and brand ambitions.
• Turn consumer journeys, market trends, research, and campaign data into clear strategic and creative recommendations.
• Support the analysis of Trend Hacking, Annual Year Management, and CDMO monthly reports, translating insights into actionable opportunities.
• Recommend the right formats, platforms, channels, and media approach to maximise campaign impact.
• Drive strategic alignment across L’Oréal divisions, identifying synergies while protecting each brand’s unique positioning.
• Act as the link between data, creative, media, influencer marketing, and execution teams to deliver cohesive campaign plans.
• Work closely with Account Managers and promotional teams to ensure campaign objectives, priorities, and deliverables are clear.
• Monitor performance, identify optimisation opportunities, and continuously improve campaigns based on results, market trends, and consumer insights.

Skills

Data-driven strategy

Multichannel planning

Consumer insights

Cross-functional

Communication

Dutch fluency

English fluency

Job description

L’Oréal by SAMY x team5pm is seeking a Strategist to shape multichannel, data-driven campaigns that combine consumer insights with business goals. You’ll collaborate with creative, influencer, and analytics teams to translate research into strategic plans and impactful execution.

Fluent in English and Dutch, with 4+ years in digital planning or media, you’ll drive cross-brand alignment while exploring innovative channels and formats to maximise campaign impact across touchpoints.