Head of Menu Innovation & Strategy

KFC; Amsterdam; In loco; EUR 110.000 - 150.000; Tempo pieno

Descrizione del lavoro

KFC Netherlands is seeking a Head of Insights & Innovation in Amsterdam to shape long-term menu strategy, portfolio growth and bold consumer-led innovation. You will lead the Strategy & Innovation team, align across Brand, Digital, Operations and Finance, and drive an evidence-based roadmap from concept to launch.

The role focuses on strategic leadership, commercial calendar management and delivering measurable ROI across the portfolio, with a strong emphasis on Dutch market insights and

Competenze

• 5-8 years in a commercial, strategy, innovation or portfolio role.
• Experience in food-focused FMCG, foodservice or QSR is strongly preferred; relevant retail or another consumer-led environment will also be considered.
• Proven experience defining innovation roadmaps, portfolio strategy, menu architecture or commercial calendars, and translating strategic direction into clear execution.
• Strong commercial and analytical capability, with the critical thinking to interpret consumer and performance data, see the bigger picture and turn insights into sound business decisions.
• Experienced people leadership experience, with a track record of guiding colleagues at different career stages, raising team capability and creating a collaborative, high-performing culture.
• Confidence influencing senior leaders, franchise stakeholders and cross-functional partners, while moving comfortably between strategic discussion and operational detail.
• A genuine interest in food, consumer behaviour and Dutch market trends, plus the learning agility to get up to speed quickly in a new environment.
• HBO-level education or equivalent relevant experience.

Mansioni

• Shape our growth strategy: Define and continuously evolve KFC Netherlands’ long-term innovation and portfolio strategy, annual roadmap, menu architecture and lifecycle plans.
• Lead the menu, value and commercial calendar: Set menu priorities, campaign sequencing and promotional architecture, balancing innovation, core menu and value to deliver long- and short-term objectives.
• Bring food innovation to life: Lead the Food Innovation & Technology agenda and oversee product development from concept to launch, including supplier collaboration, validation and restaurant testing.
• Turn insight into action: Translate consumer behaviour, market developments, competitor activity and emerging food trends into strategic recommendations and compelling business cases.
• Drive cross-functional alignment: Chair innovation governance and stage-gate processes, partnering with Brand, Digital, Operations, Supply Chain, Procurement, Finance, European teams and external partners.
• Develop a high-performing team: Lead, coach and develop the Calendar Manager, FIT Lead and Junior FIT Manager, setting clear priorities, objectives and development plans.
• Own performance and improvement: Manage innovation and portfolio budgets, evaluate ROI and post-launch effectiveness, report performance to senior leadership and continuously improve how we manage the portfolio.

Conoscenze

Strategic leadership

Portfolio strategy

Innovation roadmap

Team leadership

Cross-functional collaboration

Data analysis

Marketing/Brand coordination

Budget management

Formazione

HBO-level education

Descrizione del lavoro

KFC Netherlands is seeking a Head of Insights & Innovation in Amsterdam to shape long-term menu strategy, portfolio growth and bold consumer-led innovation. You will lead the Strategy & Innovation team, align across Brand, Digital, Operations and Finance, and drive an evidence-based roadmap from concept to launch.

The role focuses on strategic leadership, commercial calendar management and delivering measurable ROI across the portfolio, with a strong emphasis on Dutch market insights and