Head of Insights & Innovation

KFC Corporation; Amsterdam; On-site; EUR 150,000 - 220,000; Full time

Job summary

KFC Netherlands is seeking Head of Insights & Innovation to define and deliver the long-term menu, portfolio and innovation strategy. Reporting to the Marketing Director, you will lead the Strategy & Innovation team and connect bold consumer-led thinking with strong commercial execution.

This is primarily a strategic leadership and team-enablement role. You will shape the innovation roadmap, menu architecture, value strategy and the commercial calendar, while maintaining a strong understanding

Responsibilities

• Define and deliver long-term menu, portfolio and innovation strategy.
• Lead the Strategy & Innovation team and report to Marketing Director.
• Connect consumer-led thinking with strong commercial execution.
• Shape the innovation roadmap, menu architecture and commercial calendar.
• Guide decisions using consumer insights, local market trends and data to move concepts to launch.

Job description

As Head of Insights & Innovation, you will define and deliver KFC Netherlands’ long-term menu, portfolio

and innovation strategy. Reporting to the Marketing Director, you will lead the Strategy & Innovation

team and connect bold, consumer-led thinking with strong commercial execution.

This is primarily a strategic leadership and team-enablement role. You will shape the innovation roadmap,

menu architecture, value strategy and commercial calendar, while maintaining a strong understanding of

operational delivery. Using consumer insight, local market trends and commercial data, you will guide

decisions, challenge constructively and ensure the team can bring relevant food innovation from concept

to launch.

Location: Amsterdam, The Netherlands

Start Date: January 2027

Contract type: Permanent, full-time