Head of Insights & Innovation | Hybrid Menu & Growth

YUM; Amsterdam; Hybrid; EUR 100,000 - 140,000; Full time

Job summary

KFC Netherlands in Amsterdam is seeking a Head of Insights & Innovation to shape the long-term menu, portfolio strategy, and lifecycle plans. You will lead the Strategy & Innovation team, connecting consumer-led thinking with strong commercial execution in a hybrid work setup from Amsterdam.

Start date is January 2027. This permanent, full-time role requires 5–8 years in a commercial/strategy/innovation context and experience in food-focused FMCG or QSR. English is essential; Dutch preferred.

Qualifications

• 5–8 years of experience in commercial, strategy, innovation or portfolio roles.
• Experience in food-focused FMCG, foodservice or QSR is strongly preferred.
• Proven ability defining innovation roadmaps and translating strategic direction into execution.
• Strong commercial and analytical capability to interpret consumer and performance data.
• English is essential; Dutch is preferred.

Responsibilities

• Define and evolve KFC Netherlands' long-term innovation and portfolio strategy.
• Lead the Strategy & Innovation team and govern cross-functional alignment.
• Oversee Food Innovation & Technology from concept to launch, including supplier collaboration.
• Translate insights into actionable business cases and decisions.
• Manage budgets and report performance to senior leadership; drive ROI.

Skills

Strategic leadership

Consumer insights

Cross-functional leadership

Budget management

Data analysis

Stakeholder management

Change management

Education

HBO-level education

Job description

KFC Netherlands in Amsterdam is seeking a Head of Insights & Innovation to shape the long-term menu, portfolio strategy, and lifecycle plans. You will lead the Strategy & Innovation team, connecting consumer-led thinking with strong commercial execution in a hybrid work setup from Amsterdam.

Start date is January 2027. This permanent, full-time role requires 5–8 years in a commercial/strategy/innovation context and experience in food-focused FMCG or QSR. English is essential; Dutch preferred.