Head of Growth Marketing

Jobgether; Netherlands; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Remote work allowance

Equipment provided

Learning and development

Birthday leave

Equity

Job summary

Partner Company in the Netherlands is seeking a Head of Growth Marketing to drive customer acquisition, retention, and reactivation for a digital storefront across Africa and the Middle East. You will own paid acquisition budgets, develop CRM programs, and lead a high-performing team in a remote-first setup.

You will optimize CAC/ROAS, collaborate with Product and Data teams, and build scalable campaigns through continuous experimentation and precise measurement.

Qualifications

• 6+ years in growth or performance marketing in digital business.
• Proven track record in paid user acquisition at scale with CRM programs.
• Ability to turn quarterly growth strategies into executable plans.
• Strong analytical skills and experience with MMPs (AppsFlyer, Adjust).
• Experience designing experiments, attribution, and unit economics.
• Experience building and leading a growth-oriented team.

Responsibilities

• Own paid acquisition across Meta, Google, TikTok, and other networks.
• Develop and execute CRM and lifecycle marketing strategies.
• Manage lifecycle messages via push, email, SMS, and WhatsApp.
• Lead ASO initiatives and improve storefront conversions.
• Allocate budgets across channels and markets with CAC/ROAS targets.
• Collaborate with Data to track attribution and campaign effectiveness.
• Establish a culture of experimentation and creative testing.
• Lead and mentor paid acquisition and creative specialists.
• Translate business objectives into scalable campaigns.

Skills

Growth marketing

Performance marketing

Campaign management

Analytics

MMPs (AppsFlyer/Adjust)

Team leadership

Cross-functional collaboration

Tools

AppsFlyer

Adjust

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Netherlands.

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands‑on leadership role combines strategic ownership of paid acquisition budgets with the development of high‑impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high‑performing team while establishing a culture of continuous experimentation and creative optimization. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast‑paced, remote‑first environment and enjoys balancing strategic direction with hands‑on execution.

Accountabilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.
• Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross‑selling, win‑back campaigns, and re‑engagement.
• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.
• Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.
• Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.
• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.
• Establish a high‑tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.
• Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.
• Partner with market and game‑title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.
• Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth.
• Balance long‑term growth planning with hands‑on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Requirements

• At least 6 years of experience in growth marketing or performance marketing within gaming, e‑commerce, consumer applications, or a similar digital business.
• Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation.
• Ability to translate quarterly growth strategies into practical execution, moving comfortably between high‑level planning and hands‑on campaign management.
• Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools.
• Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics.
• Strong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes.
• A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes.
• Ability to thrive in a fast‑moving, growth‑stage environment and collaborate effectively with distributed, cross‑functional teams.
• At least 2 years of team management experience is preferred.
• Experience developing direct‑to‑consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage.
• Familiarity with African markets, the Middle East, or other emerging markets is considered a plus.

Benefits

• Company equity, providing an opportunity to share in the value created through your contributions.
• Remote working arrangement with a remote work allowance of $600 per year to enhance your home‑working setup.
• Equipment provided to support effective and productive work.
• Learning and development opportunities, including courses, conferences, and professional training.
• Paid birthday leave to celebrate your special day.
• Opportunity to work with a diverse, international team in a dynamic, fast‑growing digital business.
• Significant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact.