Head of Demand Gen — Regional Growth & AI-Driven Campaigns

Payhawk; Amsterdam; Presencial; EUR 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

30 days holiday

London/Europe office exchange program

Team events

Medical care

Gym subsidy

Monthly travel allowance

Hands-on product exposure

Descripción de la vacante

Payhawk is seeking a Head of Demand Generation to lead three managers across regions, drive multi‑region demand strategies, and own the pipeline and MRR targets. The role centers on hands‑on leadership, strategic planning, and cross‑functional collaboration with sales and marketing teams.

You will work from one of Payhawk’s UK or European offices, leading campaigns, budgeting, and AI-enabled optimization to maximize ROI and growth across enterprise accounts.

Formación

• 7+ years of demand generation experience.
• Experience leading a team of demand generation/marketing professionals.
• Proven experience building marketing strategies supporting outbound motions.
• Proven track record of generating demand with Enterprise accounts.
• Experience building programmatic marketing campaigns.
• Growth mindset with a structured experiments approach.
• Ability to own a multi-region plan and budget, justify spending.
• Hands-on: copywriting, landing pages, and tool testing.
• Strong leadership and collaboration skills.
• Willingness to work from Payhawk UK/European offices.

Responsabilidades

• Lead a team of three Demand Generation Managers with regional ownership and clear goals.
• Set standards for planning, experiments, briefs, and reporting; review results.
• Recruit, onboard, and grow the team; foster ownership and learning.
• Balance regional workload and provide support where needed.
• Define regional demand generation and channel strategy across regions.
• Coordinate rolling campaign briefs with marketing services and regional planning.
• Prioritize initiatives aligned to go-to-market strategy and regional plans.
• Maintain relationships with regional sales leadership and ensure day-to-day collaboration.

Conocimientos

Demand generation

Team leadership

Campaign management

Marketing strategy

B2B SaaS

Descripción del empleo

Payhawk is seeking a Head of Demand Generation to lead three managers across regions, drive multi‑region demand strategies, and own the pipeline and MRR targets. The role centers on hands‑on leadership, strategic planning, and cross‑functional collaboration with sales and marketing teams.

You will work from one of Payhawk’s UK or European offices, leading campaigns, budgeting, and AI-enabled optimization to maximize ROI and growth across enterprise accounts.