Head of Advocacy & Influence, Benelux

L'Oréal

Hoofddorp

Hybrid

EUR 90,000 - 130,000

Full time

5 days ago

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Benefits offered by this job

13th month

Profit sharing

Job summary

L’Oréal Netherlands is seeking a Head of Advocacy & Influence for Benelux to lead the advocacy and influence strategy across brands and divisions. You will craft the vision, coordinate cross‑brand initiatives and balance paid, earned and owned media to strengthen our category territory.

You will direct two direct reports and oversee a broader A&I community of 19 FTE, build partnerships with agencies and social partners, drive ROI improvements, and report results with actionable insights for the

Qualifications

8+ years in marketing, with 2+ years in influencer or digital marketing.
Master of Science degree completed.
Fluent in English and either Dutch or French.
Experience in FMCG/beauty brand advocacy or related areas is a plus.

Responsibilities

Lead the advocacy and influence strategy across Benelux brands and divisions.
Coordinate cross-brand advocacy programs and manage ROI across media channels.
Build effective collaborations with advocacy, media, and social partners to drive campaigns.
Drive ROI improvements of advocacy investments within the media mix and with purchasing.
Lead and develop the L’Oréalistar creator pool and oversee community management and engagements.