Growth Marketing Manager Commercial Amsterdam, the Netherlands

HousApp; Amsterdam; Hybrid; EUR 42,000 - 68,000; Full time

Benefits offered by this job

Equity

Job summary

HousApp in Amsterdam is looking for its first dedicated marketer to own brand, content, social, and events, reporting to the CMO. You will build the demand engine end to end: acquiring new customers, growing existing ones, and reactivating dormant ones.

You’ll shape how agents discover us and why they buy, influence the market’s perception of the brand, and work across growth, brand and product launches while earning equity.

Qualifications

• 1–3 years of marketing experience, preferably in tech or startups
• Hands-on experience with brand building and content creation
• Willingness to work from Amsterdam office and use AI tools daily

Responsibilities

• Own brand, content, social, and events for HousApp.
• Develop and run demand engine to acquire, grow, and reactivate customers.
• Collaborate with CMO to shape market approach and product launches

Skills

Brand building

Content marketing

Growth marketing

AI tools

Job description

Commercial Amsterdam, the Netherlands Full-time

Build your career unusually fast by creating the marketing function for an AI-native startup entering its biggest growth phase yet.

You'll join HousApp as its first dedicated marketer, reporting directly to the CMO. You'll own brand, content, social, and events, and you'll build the demand engine end to end: acquiring new customers, growing existing ones, and reactivating dormant ones. You're a broad marketer who can hold the full funnel, but your heart is in brand and content, and that's where you'll spend your best hours.

More than 2,200 real estate agents have started using HousApp in just over a year. Since then, we have acquired a competitor, raised a €4.3 million seed round led by Antler and Arches Capital, and expanded into a broader platform for real estate agencies.

We're building the product that makes HousApp the platform agencies run their business on, not just a tool they use. You'll shape how agents discover us, why they're already sold before a sales conversation starts, and how the brand grows across the Netherlands.

What makes it interesting for you

You build the marketing function from the ground up

You touch every part of marketing, from brand to content to growth, so you learn fast and see your impact quickly

You join after a major seed round, with proven traction and the company's biggest product launch ahead

You have real influence over how HousApp shows up in the market

You receive equity, so you own a real piece of what you're building

The kind of problems you'll work on

How do we build a brand that makes HousApp the obvious choice before a sales conversation even starts?

How do we turn our biggest product launch yet into the moment the whole market pays attention?

How do we build a demand engine that acquires, grows, and reactivates customers, and prove what's actually working?

How do we use AI to produce more and faster without losing the brand's voice?

This role fits someone who

Has one to three years of marketing experience (tech or startups is a plus)

Has hands‑on experience with creative marketing, like building a brand or creating content

Works fast and independently, without waiting for direction

Uses AI tools in day‑to‑day work to get more done

Writes naturally in Dutch and is fluent in English

Can work regularly from our Amsterdam Zuid office

If that resonates, we'd love to hear from you.