Marketing Specialist

HousApp; Amsterdam; On-site; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Equity

Job summary

HousApp is looking for its first dedicated marketer to own brand, content, social, and events while building the demand engine from scratch. You will report to the CMO and shape how agents discover and choose HousApp, driving growth across the Netherlands.

You’ll own end-to-end marketing, learning quickly, with equity and a major product launch on the horizon. This role requires hands-on creative marketing and the ability to work from Amsterdam Zuid.

Qualifications

• Has one to three years of marketing experience (tech or startups is a plus).
• Hands-on experience with creative marketing, like building a brand or creating content.
• Works fast and independently, without waiting for direction.
• Uses AI tools in day-to-day work to get more done.
• Writes naturally in Dutch and is fluent in English.
• Can work regularly from our Amsterdam Zuid office.

Responsibilities

• Own brand, content, social, and events for HousApp.
• Build the demand engine end to end: acquire new customers, grow existing ones, and reactivate dormant ones.
• Shape how agents discover HousApp, why they’re sold before a sales conversation, and how the brand grows across the Netherlands.

Skills

Branding

Content marketing

Growth marketing

AI tools

Job description

Build your career unusually fast by creating the marketing function for an AI-native startup entering its biggest growth phase yet.

You'll join HousApp as its first dedicated marketer, reporting directly to the CMO. You'll own brand, content, social, and events, and you'll build the demand engine end to end: acquiring new customers, growing existing ones, and reactivating dormant ones. You're a broad marketer who can hold the full funnel, but your heart is in brand and content, and that's where you'll spend your best hours.

More than 2,200 real estate agents have started using HousApp in just over a year. Since then, we have acquired a competitor, raised a €4.3 million seed round led by Antler and Arches Capital, and expanded into a broader platform for real estate agencies.

We're building the product that makes HousApp the platform agencies run their business on, not just a tool they use. You'll shape how agents discover us, why they're already sold before a sales conversation starts, and how the brand grows across the Netherlands.

What makes it interesting for you

• You build the marketing function from the ground up
• You touch every part of marketing, from brand to content to growth, so you learn fast and see your impact quickly
• You join after a major seed round, with proven traction and the company's biggest product launch ahead
• You have real influence over how HousApp shows up in the market
• You receive equity, so you own a real piece of what you're building

The kind of problems you'll work on

• How do we build a brand that makes HousApp the obvious choice before a sales conversation even starts?
• How do we turn our biggest product launch yet into the moment the whole market pays attention?
• How do we build a demand engine that acquires, grows, and reactivates customers, and prove what's actually working?
• How do we use AI to produce more and faster without losing the brand's voice?

This role fits someone who

• Has one to three years of marketing experience (tech or startups is a plus)
• Has hands-on experience with creative marketing, like building a brand or creating content
• Works fast and independently, without waiting for direction
• Uses AI tools in day-to-day work to get more done
• Writes naturally in Dutch and is fluent in English
• Can work regularly from our Amsterdam Zuid office