Growth & Marketing Executive

Socials; Rotterdam; Hybrid; EUR 45,000 - 78,000; Full time

Benefits offered by this job

Hybrid setup

Competitive freelance rate

Direct collaboration with founders

Job summary

Socials is a fast-growing startup focused on building a student ecosystem for housing and growth. We seek a Growth & Marketing Executive to own the Socials.Homes growth engine, from strategy to execution, and to drive subscriber and revenue growth across channels.

You will report to the CEO, collaborate with cross-functional teams, and own the marketing direction end-to-end. This hands-on role requires leadership, data-driven decisions, and a drive to scale with the founders.

Qualifications

• At least 3 years of experience in marketing, growth, or business development.
• Hands-on experience with Meta Ads and Google Ads.
• Excellent written and verbal English skills.
• Based in the Netherlands and able to come to Rotterdam office 3 days a week.

Responsibilities

• Own the growth strategy for Socials.Homes and drive active subscribers and revenue.
• Plan, launch, and optimize paid media campaigns across Meta Ads, Google Ads, and other channels.
• Build and improve the funnel from first click to paying member.
• Test, measure, and iterate to optimize results.
• Lead branding strategy and guide social media management for organic growth.
• Collaborate with product to improve funnel and conversion rates on landing pages.
• Work with Facebook Marketing team to translate plans into results.
• Spot new growth and business development opportunities and act.
• Bring ideas, take ownership, and move fast.

Skills

Marketing strategy

Paid media

Analytics

English proficiency

Tools

Meta Ads

Google Ads

Job description

Netherlands based | Hybrid (Rotterdam office ~ 3 days) | Freelance, Full-Time

Introduction

Are you hungry to own growth, have some marketing experience behind you, and want to get involved across every channel to prove what you can do inside a fast-growing startup?

We're looking for a Growth & Marketing Executive to take the lead on marketing and growth for one of the biggest pillars of the Socials ecosystem, Socials.Homes. This is a rare chance to own a product's entire growth engine, from strategy to execution, and directly shape how fast we scale.

If you have a couple of years of experience, a sharp marketing and paid media brain, and the drive to grow something as if it were your own, this role is for you.

Socials is a student ecosystem helping international students prepare, adapt, and connect when moving abroad. We operate in 150+ student cities and reach 100,000+ students every year through communities, events, and partnerships.

Socials.Homes is our housing pillar, helping students and young professionals find a place to live from day one. It is one of the biggest growth opportunities in the company right now, and your job is to turn that opportunity into real, measurable growth.

This is a hands on growth role, roughly a three-way split between management, strategy, and execution. You will own the marketing and growth of Socials.Homes end to end, setting the direction and then doing the work to make it happen.

You will work on a daily basis with the CEO and report directly to him, and work closely with all other departments to make sure every activity drives growth and moves the company closer to its vision and goals.

Your goal is simple: Put Socials.Homes in front of everyone who needs it, and help more students and young professionals find housing.

What You'll Be Doing

• Own the growth strategy for Socials.Homes and drive active subscribers and revenue
• Plan, launch, and optimize paid media campaigns across Meta Ads, Google Ads, and every channel that works
• Build and improve the funnel, from first click to paying member
• Test, measure, and double down on what drives results
• Lead our branding strategy and guide our social media manager to achieve organic growth
• Work with our product team to optimize our funnel and grow conversion rates on our landing pages
• Work hand in hand with the Facebook Marketing team to turn growth plans into results
• Spot new growth and business development opportunities and act on them
• Bring ideas, take ownership, and move fast

What Success Looks Like

• Active subscribers and revenue growing month over month
• Paid media running efficiently with a healthy cost per acquisition
• A clear, optimized funnel that turns interest into paying members
• A strong, consistent brand presence across channels
• You operating as the true owner of Socials.Homes growth
• You make one of our pillars a success, and help shape the structure and further development of the rest
• At least 3 years of experience in marketing, growth, or business development
• Hands-on experience with Meta Ads and Google Ads
• A sharp, analytical mind that makes decisions based on data
• Ambitious and self-driven, ready to take full ownership, do the work yourself, and grow fast
• Excellent written and verbal English skills
• Based in the Netherlands and able to come to our Rotterdam office 3 days a week
• Comfortable working as a freelancer and invoicing for your work

What We Offer

• Full ownership of growth for a product with huge potential
• Competitive monthly freelance rate, plus a performance bonus tied to active members and growth, so you get a share in what you build
• Work directly with the founders and leadership, not buried in layers
• Real responsibility and the space to build something that is yours
• A hybrid setup with a Rotterdam office and a close-knit team
• Be part of a fast-growing international student ecosystem

Why This Role Is Interesting

This is not a role where you execute someone else's plan. You will:

• Own an entire product's growth from strategy to execution
• Have a direct, measurable impact on the company's revenue
• Work shoulder to shoulder with the product and leadership teams
• Grow into a bigger role as the product and your results grow

If you are ready to take ownership, prove yourself, and grow something real, we'd love to hear from you.