Growth & Loyalty CRM Specialist — Global Campaigns

Booking.com; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Booking.com is seeking a Senior Specialist - Growth & Loyalty to design and deliver global messaging strategies for its loyalty programme. You will drive loyalty structure iterations, benefits, and launches, translating traveller insights into targeted campaigns across the customer lifecycle.

This is a hands-on, data-led role with end-to-end experiment delivery, including campaigns, personalization, and automation.

Qualifications

• Bachelor degree required.
• Advanced knowledge with 5-8 years of experience.
• Experience with loyalty programmes is a plus.

Responsibilities

• Loyalty strategy and campaign delivery: Develop and execute global messaging plans that support loyalty adoption, engagement, retention and CLV.
• Hands-on technical execution: Build and ship variations, including templates, personalization logic, audience segments, triggers, and creative variants; use SQL/Python/JavaScript for data workflows and automations.
• End-to-end campaign ownership: Create briefs, coordinate copy/design/localisation/legal review and stakeholder feedback; manage timelines and risks.

Skills

SQL proficiency

Python/JavaScript

Data analysis

A/B testing

CRM strategy

Education

Bachelor degree

Tools

Tableau

Job description

Booking.com is seeking a Senior Specialist - Growth & Loyalty to design and deliver global messaging strategies for its loyalty programme. You will drive loyalty structure iterations, benefits, and launches, translating traveller insights into targeted campaigns across the customer lifecycle.

This is a hands-on, data-led role with end-to-end experiment delivery, including campaigns, personalization, and automation.