Senior User Growth Analyst

Trip.com; Amsterdam; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Flexible work arrangements

Learning opportunities for career advancement

Company-sponsored events and activities

Job summary

A leading travel service provider in Amsterdam seeks a Senior User Growth Analyst to optimize customer engagement and retention strategies. The ideal candidate will have extensive experience in user growth and CRM, strong SQL and analytical skills, and a passion for enhancing customer experiences. This role involves collaborating with cross-functional teams and driving data-informed decisions in a rapidly evolving environment.

Qualifications

• 5+ years of hands-on technical experience in user growth or CRM roles.
• Strong attention to detail and structured approach to problem-solving.
• Experience in the travel industry is a plus.

Responsibilities

• Analyse new user acquisition, retention, LTV, and CRM performance.
• Collaborate with HQ BI teams for accurate data reporting.
• Monitor and optimize CRM activities using key metrics.

Skills

SQL skills

Statistical knowledge

Proficiency in Tableau

User acquisition analysis

Retention strategies

Communication skills

Education

Bachelor’s degree in Statistics or related field

Tools

BigQuery

Excel

Job description

Trip.com Amsterdam, North Holland, Netherlands

Overview

We are seeking a Senior User Growth Analyst to join our User Growth Team, a group dedicated to expanding and engaging our customer base. In this role, you will optimize customer communication channels, analyse performance, and develop strategies to improve onboarding, engagement, and retention. The ideal candidate is data-driven, analytical, and passionate about creating seamless customer experiences.

Responsibilities

• Analyse new user acquisition, retention, LTV, and CRM performance to identify growth opportunities and improve onboarding, engagement, and retention strategies.
• Partner with cross-functional teams to drive data-informed decisions and manage multiple projects in a fast-paced environment.
• Collaborate with HQ BI teams to ensure accurate data collection and reporting, and present findings with actionable insights to stakeholders.
• Define and track KPIs for CRM projects, analysing factors that drive performance and applying statistical techniques to validate results.
• Conduct in-depth research using large datasets in BigQuery to test hypotheses, uncover trends, and provide actionable recommendations.
• Monitor and optimize CRM activities (e.g., campaigns, incentives, referral programs) and communication channels using key metrics and customer segmentation based on behaviour, demographics, and preferences.

What you\'ll Need to Succeed

• 5+ years of hands-on technical experience in user growth, CRM, or retention-focused roles, with strong SQL skills a must, statistical knowledge, and proficiency in tools like Tableau, Excel, or BigQuery.
• Experience in the travel industry and a portfolio of past work are a plus.
• Strong attention to detail, ownership, and a structured, results-driven approach to problem-solving.
• Excellent communication and storytelling skills, able to present findings clearly to stakeholders of all technical levels.
• Experience analysing user acquisition, retention, LTV, and CRM performance to drive growth strategies.
• Proven ability to perform qualitative and quantitative analyses, identify root causes, and deliver actionable insights with a user-focused mindset.
• Bachelor’s degree or higher in a quantitative field (e.g., Statistics, Economics, Mathematics, Engineering, or Business).

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it\'s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more about Trip.com Group as a leading global travel service provider.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Analyst
• Industries: Travel Arrangements and Technology, Information and Media

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