Growth Lead, Cozy Heaven

Everest Commerce Group; Amsterdam; Hybrid; EUR 120,000 - 160,000; Full time

Job summary

Everest Commerce Group seeks a Growth Lead to own and optimize the growth engine for Cozy Heaven as we expand across Germany, Austria and Switzerland. You will drive profitable growth by connecting paid media, influencers, affiliates and organic content with data-driven testing, pricing, bundles and lifecycle campaigns.

You will build and lead a team of specialists, agencies and AI solutions while staying aligned with finance and operations to maximize customer profitability and stock

Qualifications

• Deep advertising expertise with a track record of growing a DTC business in DACH.
• Experience with paid media plus influencer, affiliate and organic marketing.
• Understanding the customer journey from first ad to repeat purchases and ability to improve profitability.

Responsibilities

• Own performance: set growth plan, allocate budget, deliver measurable results.
• Lead acquisition: connect paid social, search, influencers, affiliates and organic content with testing.
• Grow customer value: improve conversion, retention and repeat purchases via pricing, bundles and lifecycle campaigns.
• Build your team: bring together specialists, agencies and AI; set accountability.
• Make informed decisions: work with finance and operations to connect customer economics, marketing performance and stock.

Skills

Growth marketing

Paid media

DACH growth

Influencer marketing

Affiliate marketing

Organic marketing

Team leadership

Tools

Shopify

Klaviyo

Klar

Job description

Build and own the growth engine behind a brand our customers love.

Cozy Heaven’s core product is lyocell bedding. As we expand our range and grow across Germany, Austria and Switzerland, we’re looking for a hands‑on Growth Lead to take responsibility for profitable growth.

Your central measure is LTGP:CAC: customer lifetime gross profit relative to acquisition cost. You’ll improve that ratio while growing total contribution and keeping acquisition payback healthy.

What you’ll do

• Own performance: set the growth plan, allocate the agreed budget and deliver measurable results.
• Lead acquisition: connect paid social, search, influencers, affiliates and organic content through strong creative, offers and consistent testing.
• Grow customer value: improve conversion, retention and repeat purchases through pricing, bundles, lifecycle campaigns and product launches.
• Build your team: bring together specialists, agencies and AI. Set clear accountability and execute yourself where needed.
• Make informed decisions: work with finance and operations to connect customer economics, marketing performance and stock availability.

Who you are

• You bring deep advertising expertise and a proven record of growing a DTC business in DACH. Alongside paid media, you have practical experience with influencer, affiliate and organic marketing.
• You understand the full customer journey, from the first ad to repeat purchases, and can show how your decisions improved customer profitability. You’re comfortable working with Shopify, advertising platforms and tools such as Klaviyo and Klar.
• You take initiative, build capable teams and follow through. You stay close to execution and take responsibility when results fall short. Professional fluency in German and English is required.

What we offer

Ownership of Cozy Heaven’s growth engine, direct collaboration with the founder and the freedom to build your approach and team within an agreed budget. Finance and operations support you with data and execution.