Growth-Driven Customer & Partner Marketing Lead

Zooplus; Amsterdam; Hybrid; EUR 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Learning budget

Pension & Wellness

28 days holiday

Work from Anywhere

Commuting reimbursement

Home office budget

Apple MacBook

Job summary

Partech is seeking a player-coach Senior Customer & Partner Marketing Lead to orchestrate Dutch and English language programs across Benelux with a strong emphasis on advocacy and expansion. The role combines hands-on execution with team leadership across DACH, France and Benelux, delivering cross-functional campaigns that drive social proof, references and partner-driven growth.

You will shape and run customer and partner marketing programs, collaborate with Sales, CS, Product and Partnerships,

Qualifications

• Fluent in Dutch and English.
• Experience in customer marketing, advocacy or CS-adjacent marketing in B2B SaaS.
• Experience leading or mentoring a small team, staying hands-on.

Responsibilities

• Lead DACH and France customer and partner marketing plan; own results and adapt global programs.
• Manage, coach and develop two team members; set priorities, quality standards and goals for both regions.
• Ensure programs are consistent and learn across regions.
• Plan and execute customer and partner marketing in Benelux from strategy to delivery.
• Build relationships with Benelux customers and partners to identify advocates and joint opportunities.
• Build and run a customer advocacy program for social proof across Sales and Marketing.
• Partner with Sales and CS on expansion motions within existing customers.
• Design and support marketing activities to improve onboarding and adoption for new customers.
• Identify customer champions who can speak on our behalf (webinars, reviews, events).
• Own partner marketing; develop joint plans, campaigns and co-branded content with partners.
• Lead partner-driven initiatives like co-marketing campaigns and joint events.

Job description

Partech is seeking a player-coach Senior Customer & Partner Marketing Lead to orchestrate Dutch and English language programs across Benelux with a strong emphasis on advocacy and expansion. The role combines hands-on execution with team leadership across DACH, France and Benelux, delivering cross-functional campaigns that drive social proof, references and partner-driven growth.

You will shape and run customer and partner marketing programs, collaborate with Sales, CS, Product and Partnerships,