Head of Marketing

Zinevu; Tilburg; Remote; EUR 90,000 - 120,000; Full time

Job summary

Zinevu in Tilburg is seeking a Lead marketer to define and own demand generation, brand, content and communications as we expand across Europe. You will hire and build a small marketing team and partner with Sales to drive pipeline.

You will shape the go-to-market across Benelux, Germany and France, own content calendars, SEO and digital channels, and steward messaging and external communications. English required; Dutch preferred.

Qualifications

• 5+ years in B2B SaaS marketing, with at least 2 years leading a team.
• Experience scaling demand generation from early-stage to growth.
• Strong instinct for positioning and messaging; writes clearly.
• Comfortable in both product-led and sales-led motions.
• Fluent English; Dutch strongly preferred.

Responsibilities

• Define and execute go-to-market strategy across Benelux, Germany, and France.
• Own content calendar, SEO, and digital channels.
• Manage brand, messaging, and external communications.
• Build and lead a small but growing marketing team.
• Report on pipeline contribution and CAC alongside Sales leadership.

Skills

B2B SaaS marketing

Team leadership

Demand generation

Positioning & messaging

English fluency

Dutch language

Job description

Build the marketing function. You'll own demand generation, brand, content, and comms — and hire the team around you as we grow into new markets.

Tilburg Full-time Lead

What you'll do

• Define and execute the go-to-market strategy across Benelux, Germany, and France
• Own the content calendar, SEO, and digital channels
• Manage brand, messaging, and external communications
• Build and lead a small but growing marketing team
• Report on pipeline contribution and CAC alongside Sales leadership

What we need

• 5+ years in B2B SaaS marketing, with at least 2 years leading a team
• Experience scaling demand gen from early-stage to growth
• Strong instinct for positioning and messaging — you write clearly yourself
• Comfortable in a product-led and sales-led hybrid motion
• Fluent English; Dutch strongly preferred