Go-To-Market (GTM) Engineer – USA/CA

DPW; Amsterdam; On-site; EUR 65,000 - 100,000; Full time

Job summary

DPW is seeking a Growth Marketing lead for the US and Canada market. Based in Amsterdam, you will own the growth engine behind DPW New York, driving audience growth, ticket revenue, and sponsorships with data, automation, and performance marketing.

You will oversee paid campaigns, lifecycle journeys, and a testing roadmap, collaborating across time zones and travel to the US as needed. Bring 4+ years in high-growth environments and a results-driven mindset.

Qualifications

• Four or more years in growth, demand generation or performance marketing.
• Experience in B2B SaaS, technology, events, media or other high-growth settings.
• Hands-on with paid acquisition and owning CAC/ROAS.
• Strong with HubSpot: segmentation, automation, lifecycle, attribution and reporting.

Responsibilities

• Own US/Canada growth strategy and translate targets into audience growth, ticket sales and sponsorship pipeline.
• Manage paid acquisition across LinkedIn, Google, Meta, and retargeting with budget responsibility for CAC/ROAS.
• Measure full funnel performance and maintain dashboards from first touch to Closed Won.
• Build marketing automation and lifecycle journeys in HubSpot and n8n, creating repeatable growth processes.
• Develop a structured experimentation roadmap across campaigns, landing pages and journeys.

Skills

Growth marketing

Demand generation

Performance marketing

Data-driven

Tools

HubSpot

n8n

Job description

DPW is the global tech ecosystem for procurement and supply chain. As the superconnectors of the industry, our flagship events, DPW Amsterdam and DPW New York, bring together the full value chain - procurement leaders, startups, technology companies, enterprises, investors, and innovators.

Since launching DPW, we have grown into a global innovation ecosystem built around collaboration, community, and meaningful connections. Today, we deliver transformational events, programs, and experiences throughout the year, working with global leaders including Amazon, Google, Unilever, and Sanofi alongside some of the fastest-growing startups and scaleups in procuretech.

The role

We are accelerating our growth in the United States and Canada, and we are looking for someone to own the growth marketing strategy for that market.

This is not a campaign execution role. You will build and run the growth engine behind DPW New York, using data, experimentation, automation and performance marketing to grow our audience, drive ticket revenue and generate commercial pipeline. You will be based in our Amsterdam office, working with overlap into US time zones, with occasional travel to the US.

What you'll own

• The US and Canada growth strategy, translating commercial targets into plans for audience growth, ticket sales and sponsorship pipeline.
• Paid acquisition across LinkedIn, Google, Meta and retargeting, with budget ownership against CAC, ROAS and revenue.
• Measurement across the full funnel, from first touch through to Closed Won, and the dashboards that make it visible.
• Marketing automation and lifecycle journeys in HubSpot, n8n and similar tools, building repeatable growth processes rather than one-off campaigns.
• A structured experimentation roadmap across campaigns, landing pages and conversion journeys.

About you

• Four or more years in growth, demand generation or performance marketing, ideally in B2B SaaS, technology, events, media or another high-growth setting.
• Hands-on with paid acquisition. You have managed and scaled campaigns yourself, and you own your CAC and ROAS.
• Strong with HubSpot: segmentation, automation, lifecycle, attribution and reporting.
• Commercially minded. You think in pipeline and revenue, not impressions and clicks.
• Entrepreneurial. You are comfortable with ownership, ambiguity and speed, and you help build the playbook rather than wait for one.
• A plus, not a requirement: experience acquiring B2B audiences in the US, event marketing, ABM, community-led growth, or procurement and supply chain tech.

Bonus: Experience in event marketing, community-led growth, ABM, procurement/supply chain technology, or scaling a European brand in the US.

How we measure success: Growth in qualified US registrations for DPW New York, marketing-attributed ticket revenue, and qualified sponsorship pipeline.