Global Performance Marketing & Analytics Lead

Timex Group; Hoofddorp; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Timex Group is seeking a Marketing Manager to lead performance marketing and analytics for international B2B digital partners. The role drives growth through paid media, campaign optimization, and data‑driven insights across wholesale and marketplace channels, collaborating with internal teams and external partners to maximize ROI.

This position oversees budgeting, planning, and measurement of annual marketing investments, with room to influence growth and marketing strategy across global

Qualifications

• 5+ years of experience in performance marketing, digital marketing, or business analytics.
• Strong analytical skills with experience in BI tools, dashboards, and data modeling.
• Proven experience managing paid media campaigns and optimizing ROAS.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Experience working with marketplace or wholesale digital partners (e.g., Amazon, Zalando, Farfetch).
• Strong communication and presentation skills.
• Proficiency in Excel, analytics platforms, and digital marketing tools.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Develop and execute performance marketing strategies to drive traffic, conversions, and revenue growth.
• Optimize ad spend to improve ROAS and conversion rates through continuous testing and refinement.
• Balance direct‑response performance marketing with brand‑building initiatives to support both short‑term sales and long‑term brand equity.
• Collaborate with brand teams to ensure digital marketing aligns with brand identity and storytelling.
• Partner with external platforms (e.g., Zalando, Amazon, Farfetch, China e‑commerce) to maximize marketing effectiveness and campaign impact.
• Track, measure, and analyze marketing performance across digital channels to assess effectiveness and ROI.
• Develop BI dashboards and reports to provide real‑time visibility into campaign performance.
• Conduct A/B testing to improve conversion rates and optimize customer journeys.
• Provide strategic recommendations to enhance digital marketing investments based on data insights.
• Present performance updates and insights to senior stakeholders, ensuring transparency on campaign outcomes.

Skills

Performance marketing

Digital marketing

Business analytics

BI dashboards

ROAS optimization

Data interpretation

Communication skills

English fluency

Tools

Excel

Analytics platforms

Web analytics

A/B testing tools

Job description

Timex Group is seeking a Marketing Manager to lead performance marketing and analytics for international B2B digital partners. The role drives growth through paid media, campaign optimization, and data‑driven insights across wholesale and marketplace channels, collaborating with internal teams and external partners to maximize ROI.

This position oversees budgeting, planning, and measurement of annual marketing investments, with room to influence growth and marketing strategy across global