Marketing Manager

Timex Group; Hoofddorp; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Timex Group is seeking a Marketing Manager to lead performance marketing and analytics for international B2B digital partners. The role drives growth through paid media, campaign optimization, and data‑driven insights across wholesale and marketplace channels, collaborating with internal teams and external partners to maximize ROI.

This position oversees budgeting, planning, and measurement of annual marketing investments, with room to influence growth and marketing strategy across global

Qualifications

• 5+ years of experience in performance marketing, digital marketing, or business analytics.
• Strong analytical skills with experience in BI tools, dashboards, and data modeling.
• Proven experience managing paid media campaigns and optimizing ROAS.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Experience working with marketplace or wholesale digital partners (e.g., Amazon, Zalando, Farfetch).
• Strong communication and presentation skills.
• Proficiency in Excel, analytics platforms, and digital marketing tools.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Develop and execute performance marketing strategies to drive traffic, conversions, and revenue growth.
• Optimize ad spend to improve ROAS and conversion rates through continuous testing and refinement.
• Balance direct‑response performance marketing with brand‑building initiatives to support both short‑term sales and long‑term brand equity.
• Collaborate with brand teams to ensure digital marketing aligns with brand identity and storytelling.
• Partner with external platforms (e.g., Zalando, Amazon, Farfetch, China e‑commerce) to maximize marketing effectiveness and campaign impact.
• Track, measure, and analyze marketing performance across digital channels to assess effectiveness and ROI.
• Develop BI dashboards and reports to provide real‑time visibility into campaign performance.
• Conduct A/B testing to improve conversion rates and optimize customer journeys.
• Provide strategic recommendations to enhance digital marketing investments based on data insights.
• Present performance updates and insights to senior stakeholders, ensuring transparency on campaign outcomes.

Skills

Performance marketing

Digital marketing

Business analytics

BI dashboards

ROAS optimization

Data interpretation

Communication skills

English fluency

Tools

Excel

Analytics platforms

Web analytics

A/B testing tools

Job description

We are rebel watchmakers with a purpose. Established in 1854 as the Waterbury Clock Company, we took a traditional European watchmaking and layered American industrial ingenuity on top. That is when we began our journey to disrupt a 300 year old industry. Timex took mantle clocks made from wood and made them out of metal and made them faster and affordable for everyone. We took the pocket watch, added a strap and put it on your wrist. Today our design lab in Milan designs the most beautiful watches for consumers around the world. Come join our team, make a difference and wear watches from Timex and some of the biggest brands in the world.

Summary

The Marketing Manager is responsible for leading performance marketing and business analytics for international B2B digital partners. This role drives growth through paid media, campaign optimization, and data‑driven insights across wholesale and marketplace channels. The position collaborates closely with internal teams and external partners (including Zalando, Amazon, Farfetch, and China e‑commerce platforms) to maximize marketing effectiveness, improve ROI, and identify commercial opportunities. The Marketing Manager also oversees the development, allocation, and tracking of the annual marketing budget. This role will plan and improve paid media campaigns, measure their impact on sales, and help the business make better decisions about where to invest.

This is an opportunity to shape how we invest in digital marketing and measure performance across international partners. The role will work closely with commercial, brand, and operational teams, with room to make a visible impact on growth.

If you enjoy combining marketing, commercial thinking, and data to deliver measurable results, we would like to hear from you!

Performance Marketing & Brand Activation

• Develop and execute performance marketing strategies to drive traffic, conversions, and revenue growth.
• Optimize ad spend to improve ROAS and conversion rates through continuous testing and refinement.
• Balance direct‑response performance marketing with brand‑building initiatives to support both short‑term sales and long‑term brand equity.
• Collaborate with brand teams to ensure digital marketing aligns with brand identity and storytelling.
• Partner with external platforms (e.g., Zalando, Amazon, Farfetch, China e‑commerce) to maximize marketing effectiveness and campaign impact.

Marketing Campaign Analytics & Optimization

• Track, measure, and analyze marketing performance across digital channels to assess effectiveness and ROI.
• Develop BI dashboards and reports to provide real‑time visibility into campaign performance.
• Conduct A/B testing to improve conversion rates and optimize customer journeys.
• Provide strategic recommendations to enhance digital marketing investments based on data insights.
• Present performance updates and insights to senior stakeholders, ensuring transparency on campaign outcomes.

Business Analytics & Performance Reporting

• Serve as the subject matter expert on business performance data, including sell‑in/sell‑thru, inventory levels, and revenue tracking.
• Analyze sales trends, pricing, and inventory data to generate actionable insights.
• Develop forecasting models for sales, stock levels, markdowns, and margins to support decision‑making.
• Partner with Finance, Planning, Operations, and Brand teams to align commercial strategies with business objectives.
• Prepare and present weekly, monthly, and quarterly business reviews for senior leadership and external partners.

Budget Management

• Develop the annual marketing budget and track performance against plan.
• Ensure effective allocation of marketing investments across channels and partners.
• Monitor spending, forecast variances, and provide recommendations to optimize budget utilization.

Requirements

• 5+ years of experience in performance marketing, digital marketing, or business analytics.
• Strong analytical skills with experience in BI tools, dashboards, and data modeling.
• Proven experience managing paid media campaigns and optimizing ROAS.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Experience working with marketplace or wholesale digital partners (e.g., Amazon, Zalando, Farfetch).
• Strong communication and presentation skills.
• Proficiency in Excel, analytics platforms, and digital marketing tools.
• Fluent in English; additional languages are an advantage.

Preferred Qualifications

• Experience in consumer goods, fashion, or e‑commerce environments.
• Background in Marketing, ECommerce, or performance lead initiatives.
• Familiarity with international digital marketplaces and B2B e‑commerce ecosystems.

Working Conditions / Physical Requirements

• Regular collaboration across European and global time zones.
• Hybrid or office‑based work environment depending on business needs.
• Occasional travel for partner meetings or business reviews.