Strategic Digital Marketing Lead: SEO, Paid Media & Growth

Trust Deutschland GmbH; Netherlands; Remote; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Company pension

Travel reimbursement

WFH allowance

Gym membership

Employee discounts

Social events

Job summary

Trust is seeking a Digital Marketing Manager to own and drive the brand's overall media and advertising strategy across digital platforms, including paid media and SEO. You will oversee content syndication, PIM content feeds, and ensure cohesion across Marketing, IT, Social and E-commerce teams.

You will manage data-driven campaigns, optimize ROI, and shape the digital presence of our international brands, influencing consumer discovery and engagement globally.

Qualifications

• 5+ years of digital marketing experience.
• SEO and GEO/AI-driven search optimization expertise.
• Strategic, data-driven mindset with ability to switch between big picture and execution.

Responsibilities

• Develop and own end-to-end media and advertising strategy across digital platforms.
• Make data-driven investment decisions per brand and channel.
• Define traffic direction and optimize landing experiences for conversion and brand consistency.
• Monitor, report and optimize campaign performance, ROI and media efficiency.
• Lead SEO strategy to drive organic visibility and traffic across markets.
• Develop GEO strategy for AI-driven search environments.
• Track rankings and KPIs, provide insights and recommendations.
• Coordinate between Social and E-commerce teams for cohesive campaigns.
• Ensure paid and organic social efforts are aligned.
• Own Trust.com's digital marketing performance, including UX and conversion.
• Oversee content syndication to channels and retail partners.

Skills

Digital marketing

Media strategy

SEO

AI search

Data-driven

Stakeholder management

Cross-functional work

English proficiency

Tools

PIM systems

Content syndication tools

Job description

Trust is seeking a Digital Marketing Manager to own and drive the brand's overall media and advertising strategy across digital platforms, including paid media and SEO. You will oversee content syndication, PIM content feeds, and ensure cohesion across Marketing, IT, Social and E-commerce teams.

You will manage data-driven campaigns, optimize ROI, and shape the digital presence of our international brands, influencing consumer discovery and engagement globally.