Global Performance Marketing & Analytics Manager

Paycom - ATS; Hoofddorp; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Timex Group B.V. in the Amsterdam area seeks a Marketing Manager to lead performance marketing and business analytics for international B2B partners.

You will drive growth through paid media, campaign optimization, and data-driven insights across wholesale and marketplace channels. The role collaborates with internal teams and external partners like Zalando, Amazon, Farfetch, and China e-commerce platforms to maximize ROI, manage budgets, and shape annual marketing investments.

Qualifications

• 5+ years of experience in performance marketing, digital marketing, or business analytics.
• Strong analytical skills with experience in BI tools, dashboards, and data modeling.
• Proven experience managing paid media campaigns and optimizing ROAS.
• Ability to interpret complex data sets and translate insights into actionable strategies.

Responsibilities

• Develop and execute performance marketing strategies to drive traffic, conversions, and revenue growth.
• Optimize ad spend to improve ROAS and conversion rates through continuous testing and refinement.
• Balance direct response performance marketing with brand building initiatives to support both short term sales and long term brand equity.
• Collaborate with brand teams to ensure digital marketing aligns with brand identity and storytelling.
• Partner with external platforms (e.g., Zalando, Amazon, Farfetch, China ecommerce) to maximize marketing effectiveness and campaign impact.
• Track, measure, and analyze marketing performance across digital channels to assess effectiveness and ROI.
• Develop BI dashboards and reports to provide real time visibility into campaign performance.
• Conduct A/B testing to improve conversion rates and optimize customer journeys.
• Provide strategic recommendations to enhance digital marketing investments based on data insights.
• Present performance updates and insights to senior stakeholders, ensuring transparency on campaign outcomes.

Skills

Analytical skills

English fluency

Communication skills

Excel

Tools

BI tools

Dashboards

Data modeling

Paid media platforms

Job description

Timex Group B.V. in the Amsterdam area seeks a Marketing Manager to lead performance marketing and business analytics for international B2B partners.

You will drive growth through paid media, campaign optimization, and data-driven insights across wholesale and marketplace channels. The role collaborates with internal teams and external partners like Zalando, Amazon, Farfetch, and China e-commerce platforms to maximize ROI, manage budgets, and shape annual marketing investments.