Global MMM Transformation Lead

Corecom Consulting; Randstad; Hybrid; EUR 150,000 - 170,000; Full time

Benefits offered by this job

Pension

Sick/ parental leave

Travel/expenses

Job summary

Corecom Consulting seeks a Program Lead to establish a new internal Marketing Mix Modeling capability within a global organization operating across 30+ markets. You will own the MMM program strategy, governance, stakeholder engagement and business value, transitioning from an external partner to an internal function.

This build-and-transform role focuses on strategy, operating model and governance rather than traditional project management.

Qualifications

• 10+ years of relevant industry experience.
• Strong understanding of Marketing Mix Modeling and econometrics.
• Strong knowledge of media effectiveness and cross-channel interactions.
• Proven program management experience within a complex, matrixed organization.
• Excellent communication and stakeholder management skills.
• Strong financial and budget literacy, including business cases, forecasting and tracking spend.
• Experience building a new capability or program from limited structure.
• Experience in multi-market environments (retail/FMCG or similar).
• Experience running RFI/RFP processes or working with external modeling/analytics partners.

Responsibilities

• Own the business vision, value case and strategic direction for MMM.
• Lead end-to-end transition program including milestones, dependencies, risks and delivery.
• Define business data requirements and coordinate with data teams and partners.
• Interface between Marketing, Finance, country teams and external partners.
• Own the MMM learning agenda and ensure insights inform senior decision-making.
• Establish governance, reporting and steering processes.
• Drive resolution of program risks and issues.
• Support recruitment and onboarding of the MMM team.
• Coordinate Data Scientists, vendor operations and marketing effectiveness specialists.

Skills

MMM expertise

Econometrics

Stakeholder management

Program management

Data requirements

RFI/RFP processes

Communication

Budget literacy

Cross-market experience

Vendor coordination

Tools

R

Python

SQL

Job description

Corecom Consulting seeks a Program Lead to establish a new internal Marketing Mix Modeling capability within a global organization operating across 30+ markets. You will own the MMM program strategy, governance, stakeholder engagement and business value, transitioning from an external partner to an internal function.

This build-and-transform role focuses on strategy, operating model and governance rather than traditional project management.