Global Portfolio Marketing Director - Enterprise GTM Lead

Elsevier

Amsterdam

Hybrid

EUR 72,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Equity / long‑term incentive

Hybrid work model

Private health insurance and pension

Job summary

Elsevier in Amsterdam is seeking a Global Portfolio Marketing Director to lead GTM strategy for a $450M USD multi‑market portfolio, spanning six verticals and 15 product lines. You will set positioning, messaging, and cross‑sell strategies, directing a team of 5–6 Senior Marketing Managers and collaborating with Product, Sales, and Lifecycle teams.

The role balances strategic leadership with hands‑on execution, shaping ICPs, personas, and proof points to drive enterprise adoption and revenue

Qualifications

Solid progressive B2B marketing experience in senior leadership roles.
Experience managing a complex multi‑product portfolio at $250M+ revenue scale.
Proven track record building and leading high‑performing marketing teams (4+ people).
Deep expertise in GTM strategy: positioning, messaging and launches.
Strong commercial acumen linking marketing to pipeline, revenue and retention.
Fluency in English; additional languages are desirable.

Responsibilities

Define segment ICPs, personas, brand strategy and competitive positioning for six target markets.
Own the portfolio narrative and cross‑sell/upsell strategy across 15 products.
Lead annual and quarterly GTM planning for six market verticals; align with Product and Sales.
Build and manage a portfolio insights programme feeding strategy and execution.
Translate complex portfolio stories into compelling propositions and sales enablement content.