MEA Strategy Director: Brand & Digital Transformation

twentysix; Hilversum; On-site; EUR 120,000 - 180,000; Full time

Job summary

Monks is seeking a Strategy Director to shape and lead strategic thinking for major client relationships across the MEA region. You will bridge always-on social media strategy with digital brand transformation, acting as the strategic backbone for cross-functional teams and advising senior executives.

You will develop end-to-end social strategies, lead brand positioning, and translate research into actionable frameworks.

Qualifications

• 10+ years in brand or communications strategy, including 5+ years in a senior leadership role.
• Dual track record in social-first strategy and large-scale brand transformation.
• Strong regional expertise across MEA markets with deep cultural fluency.
• Deep knowledge of platform algorithms (Meta, TikTok, X, Snapchat, YouTube).
• Proficiency with social listening and analytics tools to drive data-informed decisions.
• Excellent presentation and storytelling skills, with confidence defending recommendations to senior leaders.
• Professional fluency in English and Arabic.

Responsibilities

• Develop end-to-end social media strategies, channel-specific frameworks, content pillars, and influencer partnerships tailored to MEA platform landscapes.
• Lead brand positioning, architecture, and digital transformation engagements to help clients become digital-first market leaders.
• Translate audience research, social listening data, and market diagnostics into sharp, actionable strategic frameworks and white-space opportunities.
• Define social KPIs, paid strategy alignments, and measurement frameworks to convert performance insights into actionable creative recommendations.
• Partner with creative, media, data, UX, and technology leads to embed strategic narratives into executable campaigns and digital product experiences.
• Facilitate strategic workshops and presentations with senior C-suite client stakeholders to align on transformation roadmaps and go-to-market strategies.
• Collaborate with new business teams on pitch narratives while mentoring and growing regional strategists.

Skills

Strategy leadership

Brand strategy

MEA expertise

Social media strategy

Creative briefing

Stakeholder management

Presentation skills

English & Arabic

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

Monks is seeking a Strategy Director to shape and lead strategic thinking for major client relationships across the MEA region. You will bridge always-on social media strategy with digital brand transformation, acting as the strategic backbone for cross-functional teams and advising senior executives.

You will develop end-to-end social strategies, lead brand positioning, and translate research into actionable frameworks.