Program Manager

Corecom Consulting; Randstad; On-site; EUR 150,000 - 170,000; Full time

Benefits offered by this job

Pension

Sick/ parental leave

Travel/expenses

Job summary

Corecom Consulting seeks a Program Lead to establish a new internal Marketing Mix Modeling capability within a global organization operating across 30+ markets. You will own the MMM program strategy, governance, stakeholder engagement and business value, transitioning from an external partner to an internal function.

This build-and-transform role focuses on strategy, operating model and governance rather than traditional project management.

Qualifications

• 10+ years of relevant industry experience.
• Strong understanding of Marketing Mix Modeling and econometrics.
• Strong knowledge of media effectiveness and cross-channel interactions.
• Proven program management experience within a complex, matrixed organization.
• Excellent communication and stakeholder management skills.
• Strong financial and budget literacy, including business cases, forecasting and tracking spend.
• Experience building a new capability or program from limited structure.
• Experience in multi-market environments (retail/FMCG or similar).
• Experience running RFI/RFP processes or working with external modeling/analytics partners.

Responsibilities

• Own the business vision, value case and strategic direction for MMM.
• Lead end-to-end transition program including milestones, dependencies, risks and delivery.
• Define business data requirements and coordinate with data teams and partners.
• Interface between Marketing, Finance, country teams and external partners.
• Own the MMM learning agenda and ensure insights inform senior decision-making.
• Establish governance, reporting and steering processes.
• Drive resolution of program risks and issues.
• Support recruitment and onboarding of the MMM team.
• Coordinate Data Scientists, vendor operations and marketing effectiveness specialists.

Skills

MMM expertise

Econometrics

Stakeholder management

Program management

Data requirements

RFI/RFP processes

Communication

Budget literacy

Cross-market experience

Vendor coordination

Tools

R

Python

SQL

Job description

We are looking for a Program Lead with experience in Marketing Mix Modeling (MMM) to help build and establish a new internal MMM capability within a global organization operating across 30+ markets.

The existing MMM program is already live with an external modeling partner. Your role will be to lead the transition towards a hybrid operating model, taking ownership of the program strategy, governance, stakeholder engagement and business value of MMM.

This is a build and transformation role, rather than a traditional project management position.

Responsibilities:

• Own the business vision, value case and strategic direction for MMM.
• Lead the end-to-end transition program, including milestones, dependencies, risks and delivery.
• Define business data requirements and coordinate with internal data teams and external partners.
• Act as the key interface between Marketing, Finance, country teams, Data and external modeling partners.
• Own the MMM learning agenda and ensure insights support senior business decision-making.
• Establish governance, reporting and steering processes.
• Drive resolution of program risks and issues.
• Support the recruitment and onboarding of the wider MMM team.
• Coordinate Data Scientists/Econometricians, vendor operations and marketing effectiveness specialists.

Requirements

• 10+ years of relevant industry experience.
• Strong understanding of Marketing Mix Modeling and econometrics, with the ability to challenge methodology, assumptions and results.
• Strong knowledge of media effectiveness, channel economics, diminishing returns and cross-channel interactions.
• Proven program/project management experience within a complex, matrixed organization.
• Excellent communication and stakeholder management skills, with the ability to influence senior stakeholders without formal authority.
• Strong financial and budget literacy, including business cases, forecasting and tracking spend.
• Experience building a new capability, function or program from limited existing structure.
• Experience within retail, FMCG or another complex multi-market environment.
• Experience running RFI/RFP processes or working with external modeling/analytics partners.

The Opportunity

A chance to help shape a global MMM capability across 30+ markets, influencing how marketing investment and effectiveness are understood at senior level.

You won't simply be managing an existing program - you'll be helping build the strategy, operating model and governance around it.

Details:

• 12 month contract - (likely extend)
• Flexible remote working / hybrid x1 per week
• €105-115 per hour or €150-€170k per year gross
• Inclusive of 25 days paid leave, pension, sick/parental cover, expenses
• This is an interim payroll/secondment assignment (No ZZP)