Global Enterprise Demand Gen Leader

Backbase; Amsterdam; On-site; EUR 180,000 - 240,000; Full time

Job summary

Backbase seeks a Vice President of Demand Generation to architect capital-efficient, enterprise-grade demand programs for a 12–18 month sales cycle. This player-coach role drives execution of core campaigns that convert executive attention into predictable pipeline, reporting to the CMO.

You will lead a global team, optimize ROI across channels, and build scalable processes while navigating complex markets and partners worldwide.

Qualifications

• 10+ years of enterprise demand generation leadership in B2B fintech.
• Proven track record marketing high-ACV software solutions to Global 2000 executive buyers.
• Expert funnel engineer who designs connected, multi-stage GTM flywheels from content and traffic sources.
• 3+ years managing localized marketing campaigns in international markets.
• Strong collaboration and influence across a multinational organization to win alignment and drive execution.
• Experience running full campaign planning cycles and managing large budgets, with travel up to 20%.

Responsibilities

• Develop and refine our unified demand generation strategy: who we sell to, how buyers decide, and which motions and channels earn attention.
• Drive an operational model aligning cross-functional partners and speeding time to market.
• Hire, lead, and mentor a multidisciplinary team, fostering accountability and continuous improvement.
• Build relationships with external partners, agencies, and vendors to scale the team.
• Lead the execution of integrated demand generation campaigns globally.
• Build a traffic strategy across owned, earned, and paid channels aligned with audience targeting and goals.
• Prioritize and oversee campaign localization, balancing global consistency with market-specific needs.
• Manage a 7-figure demand generation budget and allocate for maximum ROI.

Skills

Leadership

Enterprise demand gen

Funnel engineering

B2B fintech marketing

Global 2000 experience

Campaign planning

Budget management

Cross-functional collaboration

Analytics and dashboards

Travel flexibility

Job description

Backbase seeks a Vice President of Demand Generation to architect capital-efficient, enterprise-grade demand programs for a 12–18 month sales cycle. This player-coach role drives execution of core campaigns that convert executive attention into predictable pipeline, reporting to the CMO.

You will lead a global team, optimize ROI across channels, and build scalable processes while navigating complex markets and partners worldwide.