Head of Demand Gen & Growth Engine

Graduate Ventures; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Equity package

Flexible hybrid work environment

Top-notch tools and equipment

Vibrant, entrepreneurial culture

Off-sites and team bonding

Team lunches

Pension scheme

Classpass corporate membership

Job summary

Workwize is seeking a senior Demand Generation leader to own the end-to-end paid and organic engine. You will drive multi-channel strategy, cross-functional collaboration with Sales, Product Marketing, and Brand, and build a scalable pipeline that forecastably grows revenue.

You'll lead a team, run continuous experiments, and deliver measurable improvements across channels, messaging, and landing pages, with a bias to action and data-driven decisions.

Qualifications

• Has operated at scale within a growth company.
• Ability to connect channel decisions to Stage 2 pipeline and revenue.

Responsibilities

• Own paid and organic channels end to end, and own the number they produce: SQL output and Stage 2 pipeline contribution, not lead volume.
• Diagnose the engine in the first month: what is running, what it costs, what it returns across every channel, segment and message.
• Ship quick wins immediately with changes already live.
• Audit website performance end to end and turn it into actionable steps to lift traffic and lead quality.
• Maintain 10% MoM growth in Stage 2 pipeline value across paid and organic, with segmentation/testing structure underneath.
• Build a testing cadence across paid and organic with hypotheses, owners and review dates.
• Launch new channels and messaging tracks with data-driven scale or kill decisions.
• Work with Product Marketing to ensure ICP segments are addressed across channels and campaigns.
• Assess resources and make hiring decisions they can defend.
• Build and lead the team that runs the engine with weekly optimisation discipline.

Skills

Scale experience

Full funnel

Experimentation

Bias to action

Continuous optimisation

Data-driven

Cross-functional

Talent evaluation

Owned paid & organic

Job description

Workwize is seeking a senior Demand Generation leader to own the end-to-end paid and organic engine. You will drive multi-channel strategy, cross-functional collaboration with Sales, Product Marketing, and Brand, and build a scalable pipeline that forecastably grows revenue.

You'll lead a team, run continuous experiments, and deliver measurable improvements across channels, messaging, and landing pages, with a bias to action and data-driven decisions.