Global CRM Strategist: Data-Driven Growth & Personalization

Coda; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

A global digital commerce company located in Amsterdam is seeking a CRM Specialist to enhance customer retention strategies across various platforms. The role requires over 5 years of experience in CRM/lifecycle marketing, preferably in e-commerce, and knowledge of marketing automation tools. The ideal candidate will analyze customer data to identify growth opportunities, execute personalized campaigns, and collaborate with teams to maximize engagement and customer lifetime value. Join us to shape the future of online payments in a fast-paced international environment.

Qualifications

• Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products.
• Experience with or strong interest in applying AI/ML within CRM.
• Strong ownership and a proactive 'get things done' mentality.

Responsibilities

• Drive customer base analysis to identify growth opportunities.
• Develop and execute personalized, data-driven CRM campaigns.
• Collaborate cross-functionally to deliver high-impact CRM initiatives.

Skills

CRM/lifecycle marketing experience

Hands-on experience with marketing automation platforms

Analytical mindset

Experience with AI/ML in CRM

Commercial mindset

Creative thinking

Proactive communication

Adaptability

Tools

Selligent (or similar)

Job description

A global digital commerce company located in Amsterdam is seeking a CRM Specialist to enhance customer retention strategies across various platforms. The role requires over 5 years of experience in CRM/lifecycle marketing, preferably in e-commerce, and knowledge of marketing automation tools. The ideal candidate will analyze customer data to identify growth opportunities, execute personalized campaigns, and collaborate with teams to maximize engagement and customer lifetime value. Join us to shape the future of online payments in a fast-paced international environment.