Global Creative Leader for Brand Growth and Innovation

Jdeprofessional; Amsterdam; Hybrid; EUR 190,000 - 230,000; Full time

Job summary

JDE Peets is seeking a Global Creative Excellence Director to shape the enterprise-wide creative agenda across global teams, zones and markets. You will define vision, operating model, and transformation roadmap to enable world-class brand building at scale.

You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to drive innovative content delivery, governance, and performance. This is a high-impact role in a leading coffee company.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field; Master's degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across creative, brand communications, integrated marketing, or creative operations.
• Proven track record of leading complex creative ecosystems involving agencies, production partners, and multi-market organizations.
• Strong expertise in creative operating models, agency management, production economics, non-working media governance, and large-scale transformation.
• Demonstrated ability to translate creative investment into measurable business outcomes, including brand growth, communication effectiveness, and operational efficiency.
• Exceptional stakeholder management, influencing, and leadership skills, with experience leading global teams and cross-market communities.

Responsibilities

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Skills

Leadership experience

Agency management

Stakeholder management

Creative operating models

Transformation/change management

Measurable business outcomes

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Master's degree preferred

Tools

GenAI-enabled production

Job description

JDE Peets is seeking a Global Creative Excellence Director to shape the enterprise-wide creative agenda across global teams, zones and markets. You will define vision, operating model, and transformation roadmap to enable world-class brand building at scale.

You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to drive innovative content delivery, governance, and performance. This is a high-impact role in a leading coffee company.